Vol.13 No.1 : April 2018

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A Conceptual Study of Startup India – A Rejuvenation
Bhawna Mittal

Dr. Shubhra Garg

Title A Conceptual Study of Startup India – A Rejuvenation
Author's Details
Author/s Dr. Shubhra Garg
Associate Professor, Commerce Department, MMH College, Ghaziabad.
Email: shubhragarggupt@gmail.com
Phone: 9312301021
Author/s Bhawna Mittal
Research Scholar, C.C.S. University, Meerut.
Email: bhawnagarg1978@gmail.com
Phone: 9312301021

 

Abstract “It’s not about ideas, rather it’s all about making ideas happen”- Scott Belsky It is a well-known fact that for a STARTUP to flourish only 20% of the idea is required; rest 80% of the work is of execution. In the age of emerging Start Ups, when the competition is at its peak, it becomes difficult for companies to rise. Though India continues to harbor the third largest startup base in the world, the challenges range from cash flow to family support and to choosing right investors and so on. This research paper revolves around the concept of Start Up India Campaign, brought into existence by Mr. Narender Modi on 15th August 2015. The basic purpose of this paper is to throw light on the initiative taken by the government and to discuss the policies, plans, strategies and related schemes. We will also discuss about the roadblocks faced by our young entrepreneurs and the possible outcomes of the same.
Keywords Entrepreneurship, Government Plans, Initiatives, Innovation, Startups, Strategies
JEL Classification L16, O14, O38
Paper Code JCT-A18-BM-SG-1
DOI https://doi.org/10.26703/JCT.v13i1-1
Web Address www.jctindia.org/april2018/v13i1-1
Other Links https://Econpapers.repec.org/RePEc:jct:journl:v:13y:2018:i:1:p:1-14
How to Cite Mittal, Bhawna and Garg, Shubhra. A Conceptual Study of Startup India – A Rejuvenation. Journal of Commerce and Trade, April 2018; 13: 1; Pp. 1-14
Page No. 1-14
Manuscript Received 22-12-2017
Manuscript Revised 13-3-2018
Accepted 29-3-2018
Published 30-4-2018
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