E-Commerce and Consumer Apprehensions
|Title||E-Commerce and Consumer Apprehensions|
Lecturer, School of Correspondence, University of Delhi, Delhi.
|Abstract||E-commerce has quickly evolved since the 1990’s and now has a powerful presence in the Indian Economy. With thriving Indian websites and more than 49.4 million internet users in India, the e-commerce industry is growing with each passing day. However, consumers have numerous apprehensions with e-business—from payment issues, trustworthiness of sites, registration hassles to privacy issues. The paper is divided into four sections. The initial sections comprise the introduction and historical backdrop of e-commerce. These are followed by the section on growth of e-commerce in India which discusses the Indian usage data, Indian websites and e-tailing growth in India. The last section is on consumer apprehensions which discusses the points of views of buyers and sellers, demands of online consumers and understanding commerce schemes.|
|Keywords||stress; employee attraction; pressure; turnover; retention strategies|
|JEL Classification||A0, T18, C0|
|How to Cite||-|
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