Title: A Case Study of Drug Prevention in the United States of America (The Role of Marketing)
Author 1-Name: Lindsey Caroon, Research Associate.
Author 1-Email: firstname.lastname@example.org
Author 2-Name: M. Saeed, Professor, Minot State University, North Dakota, USA.
Author 2-Email: email@example.com
Abstract: Societal Marketing plays a positive role in preventing the use of illegal drugs and addictive
substances. There is a dire need to strengthen the role of ethical advertisers and public service
announcements, for creating a pattern of responsible consumer behavior, while regulatory
measures are required to discipline the industrialists and marketers against their negative
role. This study examines historical backdrop and looks in particular at the Surgeon General’s
Report on Preventing Tobacco Use Among Young People as a case in point. Marketers are
experts in understanding behavior. If prevention educators are able to better understand
behavior, and have a better understanding of the marketing principles used the influence it,
then they will be better equipped to effect change.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0
Citation: Caroon, Lindsey and Saeed, M.. A Case Study of Drug Prevention in the United States of America (The Role of Marketing). Journal of Commerce and Trade, April 2009; 4: 1;Pp.-5-9.
Paper Code : JCT-A09-LC-MS-1
Web Address : http://www.jctindia.org/jct/april2009-v4i1-1.pdf
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