Volume 4 Number 1: April, 2009

Title: A Case Study of Drug Prevention in the United States of America (The Role of Marketing)

Description: 

Author 1-Name:  Lindsey Caroon, Research Associate.
Author 1-Email:  profsaeed@yahoo.com
Author 2-Name:  M. Saeed, Professor, Minot State University, North Dakota, USA.
Author 2-Email:  profsaeed@yahoo.com

Abstract:  Societal Marketing plays a positive role in preventing the use of illegal drugs and addictive
substances. There is a dire need to strengthen the role of ethical advertisers and public service
announcements, for creating a pattern of responsible consumer behavior, while regulatory
measures are required to discipline the industrialists and marketers against their negative
role. This study examines historical backdrop and looks in particular at the Surgeon General’s
Report on Preventing Tobacco Use Among Young People as a case in point. Marketers are
experts in understanding behavior. If prevention educators are able to better understand
behavior, and have a better understanding of the marketing principles used the influence it,
then they will be better equipped to effect change.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Caroon, Lindsey and Saeed, M.. A Case Study of Drug Prevention in the United States of America (The Role of Marketing). Journal of Commerce and Trade, April 2009; 4: 1;Pp.-5-9.
Paper Code : JCT-A09-LC-MS-1
DOI : 
Web Address :
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Title: Historical Perspective of Concept of Decentralization

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Author-Name:  Anju Rawat Negi, Research Scholar, Meerut College, Meerut.
Author-Email:  anju_rawat78@yahoo.com

Abstract:  Present day’s writers have so widely and differently made use of this term. In the words of
Norman D. Palmer it has become less precise. Some times delegation and devolution have
frequently been used instead of decentralization.Devolution may be effected either
constitutionally or statutorily the former course is adopted generally in the case of federation
where the powers are divided between the center and the federating autonomous units. With
the march of civilization and particulary with the emergence of the concept of the welfare
state, the functions of the state have multiplied. It is no longer a regulatory state as it was
until the middle of the 19th Century. Today is has become a service state.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Negi, Anju Rawat. Historical Perspective of Concept of Decentralization. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 10-17.
Paper Code : JCT-A09-ARN-2
DOI : 
Web Address : http://www.jctindia.org/jct/april2009-v4i1-2.pdf
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Title: Appraisal of the Report on SEZ Functioning

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Author-Name:  Deepa Gupta, Lecturer, Faculty of Commerce, G.S.K.M. Degree College, Bulandshahr.
Author-Email:  dr.deepa121@gmail.com

Author-Name:  Dr. Gaurav Goyal, Lecturer, Department of BBA, I.P. (PG) College, Bulandshahr.
Author-Email:  dr.gaurav121@gmail.com

Abstract:  Parliamentary Standing Committee Report on the Functioning of Special Economic Zones is a very
comprehensive and sensitive document. It is comprehensive because it takes into account consideration of
food security, defense, loss of massive tax revenue due to a plethora of exemptions indiscriminately granted
both to entrepreneurs and developers, composition of Board of Approvals for SEZ projects, need for replacement
of Land Acquisition Act (1894) by a more modern legislation for SEZ, and providing level playing field for
industry in Domestic Tariff Area (DTA) and SEZs. It is a sensitive document because it voices the concerns of the
farmers, sharecroppers and other co-workers who are the stakeholders in the implementation of SEZ policy.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Gupta, Deepa and Goyal, Gaurav. Appraisal of the Report on SEZ Functioning. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 18-20.
Paper Code : JCT-A09-DG-GG-3
DOI : 
Web Address
: http://www.jctindia.org/jct/april2009-v4i1-3.pdf
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Title: An Overview of Indian Stock Market in Global Recession

Description: 

Author-Name:  Dr. P.K. Jain, Reader and Head, Department of Accounts and Law, Faculty of Commerce, D.S. College, Aligarh
Author-Email:  pkjainseema@rediffmail.com

Abstract:  Recession can be defined as an extended period of significant decline in economic activity including negative
Gross Domestic Product (GDP) growth. After the dark night, sun rises. So investors should keep patience into
his mind and should wait for the market to come out from the economic recession because in past investors got
more than their losses.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Jain, P.K.. An Overview of Indian Stock Market in Global Recession. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 21-23.
Paper Code : JCT-A09-PKJ-4
DOI : 
Web Address :
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Title: A Study on Corporate Social Responsibility (With Special Reference to ABB and TATA)

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Author-Name:  Ganjendra Pal Singh, Assistant Professor, Dewan V.S. Institute of Management, Meerut
Author-Email:  abhigajendra@yahoo.com

Abstract:  In the development of corporate ethics, we have reached a stage, where the question of the social responsibility
of business to the community can’t be ignored or taken lightly. In the environment of modern economic
development, the corporate sector can no longer function in isolation. If the plea of the companies, that they
are performing a social purpose in the development of the country is to be accepted, it can only be judged by
the test of social responsiveness shown to the needs of the community by the companies. A more proactive
approach is required to conduct business, to balance economic efficiency and maximizing social and
environmental protection. This concept is known to the business world as Corporate Social Responsibility
(CSR). The social obligation of the corporation were highlighted as a strong reaction to certain practices of
business, which undermine human rights , healthcare , labor standards, environment , poverty and education.
Today manager must also consider and evaluate the legal, ethical, moral and social impact and repercussion
of each of their decisions on business. In many companies like as TATA and ABB, the area of social responsibilities
is identified as a major functional area and the campaign of CSR has been actively begun & supported by
multilateral agencies like the World Bank, Organization for Economic Cooperation and Development (OECD)
and the European Commission.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Singh, Ganjendra Pal. A Study on Corporate Social Responsibility (With Special Reference to ABB and TATA). Journal of Commerce and Trade, April 2009; 4: 1;Pp. 24-31.
Paper Code : JCT-A09-GPS-5
DOI : 
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Title: Managing Conflicts to Ensure Smooth Organisational Functioning

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Author-Name:  Dr. Vineet Kumar Sharma, Assistant Professor, Department of Management, IIMT Group of Colleges, Meerut.
Author-Email:  sharmadrvineet@gmail.com

Abstract:  Conflict is a process in which an effort is purposely made, by a person or a group, to offset the effort
of another person or a group by some form of blocking that will result in frustrating the latter and
attaining his or her goals or furthering his or her interests. Conflict is inevitable and often good, for
example, good teams always go through a “form, storm, norm and perform” period. Getting the most out of
diversity means often-contradictory values, perspectives and opinions. Conflict is not the same as discomfort.
The conflict isn’t the problem - it is when conflict is poorly managed that is the problem. It is estimated that
managers in various organizations spend 20% of their time in conflict resolution. Business houses spend a
lot of time figuring out how to avoid conflicts from cropping up at all. Conflicts also arise due to confusion
in the roles of the employees in an organization. Conflicts are not always unhealthy. A healthy conflict can
lead to stimulating search for improved approaches to an existing system. Conflicts, once resolved, can lead
to better final results. The main objective of this paper is to examine the cause, effects and the remedial
actions taken to reduce conflicts in an organization.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Sharma, Vineet Kumar. Managing Conflicts to Ensure Smooth Organisational Functioning. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 32-37.
Paper Code : JCT-A09-VKS-6
DOI : 
Web Address : http://www.jctindia.org/jct/april2009-v4i1-6.pdf
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Title: Prospects of TA in Sales Management

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Author-Name:  Dr. Pooja Sharma, Senior Lecturer, Department of Management, IIMT Group of Colleges, Meerut.
Author-Email:  sharmadrpooja@gmail.com

Abstract:  Interaction is a word that is used frequently when we talk of relationships. Why do you interact? Probably to
share your feelings and thoughts. Man is a social animal. There is a basic need of every person to communicate
and interact with other people. This communication is carried out in any one of the three forms, i.e. verbally,
non-verbally and through written communication. Each of these three forms of communication is instrumental
in getting your message across to the other party. The importance of communication probably stems from the
fact that the requirements of people differ and all people are different when it comes to their attitudes and
behavior. Thus a salesperson has to master this art of communication – so as to understand people well while
communicating with them, and produce the maximum number of successful call closes. Even in organizations
the style of communication keeps on changing based on the size and culture of the organization. Inspite of all
the variations that can happen in the workplace, the salesperson is expected to produce results consistently.
Salespersons have certain key characteristics that distinguish him from people in other trades. Once these
characteristics are inculcated in the salesperson, he can perform inspite of variations, and is highly adaptable
in workplace and during interactions with customers. In this paper we will look at the crucial parameters
that make the salesperson a success in organizational communication.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Sharma, Pooja. Prospects of TA in Sales Management. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 38-44.
Paper Code : JCT-A09-PS-7
DOI : 
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Title: Competitive Advantage Through Marketing Strategies

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Author-Name:  Dr. Shwetabh Mittal, Reader, Department of Commerce and Business Administration, M.M.H. (PG) College, Ghaziabad.
Author-Email:  mittal_shwetabh@rediffmail.com

Abstract:  Globalisation has made the world smaller and the markets bigger. The development of marketing is now
evolutionary rather than revolutionary. In this competitive age one has to make a clear policy or strategy to
be in the market. Strategies refer to determination of a course of action to achieve a desired result. No magic
formula exists to prepare for the future. The requirements are excellent insight to understand changing
consumer needs, clear planning to focus our efforts on meeting those needs and flexibility. The aim of competitive
strategy is to master a market environment by understanding and anticipating the actions of other economic
agents, especially competitors. In the present paper, an attempt has been made to analyse the complexities of
marketing and the strategies helping the firms to maximize product sales growth and profitability in the
competitive, growing market.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Mittal, Shwetabh. Competitive Advantage Through Marketing Strategies. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 45-50.
Paper Code : JCT-A09-SM-8
DOI : 
Web Address : http://www.jctindia.org/jct/april2009-v4i1-8.pdf
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Title: An Appraisal of On Line Customer Services (A Case Study of SBI)

Description: 

Author-Name:  Dr. Arvind Kumar Yadav, Faculty, I.M.E., Sahibabad, Ghaziabad
Author-Email:  arvind3510@rediffmail.com

Abstract:  The Bank’s efforts to improve efficiency and Customer service through use of technology are related in the
rapid pace of its branch computerization. In order to provide better Customer service, business hours have
been extended in 1840 computerized branches in the country. With a view to helping the Customers to have
access to the information regarding their accounts round-the clock, through Internet, the Bank has introduced
‘ Online State Bank of India’ from the 1st August. The Bank has appointed a firm of consultants for drawing up
its IT plan. The plan covers IT architecture for the Bank and business solutions including e-commerce,
Payment gateways and networking of all computerised branches.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Yadav, Arvind Kumar. An Appraisal of On Line Customer Services (A Case Study of SBI). Journal of Commerce and Trade, April 2009; 4: 1;Pp. 51-57.
Paper Code : JCT-A09-AKY-9
DOI : 
Web Address :
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Title: Small And Medium Entrepreneurs : Issues & Challenges

Description: 

Author-Name:  Dr. P. Jyothi, Faculty, University of Hyderabad, Hyderabad.
Author-Email:  pjbsp02@yahoo.com

Abstract:  In some countries, there are certain objective standards, which classify the units as micro,
small or medium enterprises depending on the number of employees. In some other countries,
annual turnover of the company determines the size of an enterprise. The concept of size is
also a relative phenomenon with reference to the local economies, since a large company in a
small country could possibly be considered as a small company in a larger country. In the
Indian context, primarily the concept of Small? Scale Industry (SSI) has been in vogue and the
medium enterprise definition is of more recent origin. An SSI is defined on the basis of limit of
historical value of investment in plant & machinery, which at present is upto Rs.10 million.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Jyothi, P.. Small And Medium Entrepreneurs : Issues & Challenges. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 58-64.
Paper Code : JCT-A09-PJ-10
DOI : 
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Title: Post Reforms Growth of India’s Foreign Trade

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Author-Name:  Reenu, Research Scholar, Department of Economics, R.G. (PG) College, Meerut.
Author-Email:  professorumeshkumar@gmail.com

Abstract:  This paper is based on the growth and structure of India’s foreign trade since 1991. India’s trade has increased
significantly in the post reform period. In absolute terms, the trade volume rose from US $ 42.2 billion ($ 18.1
billion exports and $24.1 billion imports) in 1990-91 to US $ 391.42 billion 155.51 billion exports and $
235.91 billion imports)2007-08. Exports are the major focus of India’s trade policy. The incentives offered by
the export promotion package are comparable to that of any other country. The exports cover a wide range
of traditional and non-traditional items while imports consists mainly of capital goods, petroleum products,
raw material and chemicals to meet the ever-increasing needs of a developing and diversifying economy.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Reenu. Post Reforms Growth of India’s Foreign Trade. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 65-67.
Paper Code : JCT-A09-R11
DOI : 
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Title: Corporate Governance and Its Emergence (The Infosys Way)

Description: 

Author-Name:  Anju Nandiyan, Lecturer, Advance Institute of Management, Ghaziabad.
Author-Email:  anju.sarma@yahoo.com

Abstract: Corporate governance is a field in economics that investigates how to secure/motivate efficient management
of corporations by the use of incentive mechanisms, such as contracts, organizational designs and legislation.
This is often limited to the question of improving financial performance, for example, how the corporate
owners can secure/motivate that the corporate managers will deliver a competitive rate of return.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Nandiyan, Anju. Corporate Governance and Its Emergence (The Infosys Way). Journal of Commerce and Trade, April 2009; 4: 1;Pp. 68-72.
Paper Code : JCT-A09-AN-12
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Title: CRM : A study of PNB at Karnal District (With special reference to Tele Banking)

Description: 

Author-Name:  Shivani Gupta, Senior Lecturer, Advance Institute of Management, Ghaziabad
Author-Email:  aum_sun@rediffmail.com

Abstract:  Customer Relationship Management is a business strategy to acquire and retain the most valuable customer’s
relationship. CRM requires a customer – centric business philosophy and culture to support effective marketing,
sales and service processes. CRM applications can enable effective customer relationship management, if an
enterprise has the right leadership, strategy, and culture. This study based on Customer relationship
management in Punjab National Bank at Karnal Distt. for the duration of April 2008 to Dec. 2008. This paper
has discovered that in a competitive environment, the one idea that is sure to succeed will be the customer
centric model, where the organization builds long term strategic relationships with its customer. And PNB
has been successful in achieving such relationship with customers.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Gupta, Shivani. CRM : A study of PNB at Karnal District (With special reference to Tele Banking). Journal of Commerce and Trade, April 2009; 4: 1;Pp. 73-79.
Paper Code : JCT-A09-SG-13
DOI : 
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Title: Survival of Business by Turning towards Rural Markets

Description: 

Author-Name:  Er. Sandeep Kumar, Assistant Professor and HOD (MBA) IIMT Engineering College, Meerut.
Author-Email:  kumarsandy_1@yahoo.co.in
Author-Name:  Sugandha Shrotriya, Lecturer (MBA), IIMT Engineering College, Meerut
Author-Email:  sugi_sweetu@yahoo.co.in

Abstract:  A recession is a decline in a country’s gross domestic product (GDP) growth for two or more consecutive
quarters of a year. A recession is also preceded by several quarters of slowing down. An economy which grows
over a period of time tends to slow down the growth as a part of the normal economic cycle. An economy
typically expands for 6-10 years and tends to go into a recession for about six months to 2 years. A recession
normally takes place when consumers lose confidence in the growth of the economy and spend less. This leads
to a decreased demand for goods and services, which in turn leads to a decrease in production, lay-offs and
a sharp rise in unemployment. Investors spend less as they fear stocks values will fall and thus stock markets
fall on negative sentiment. Economic recession hit the urban pockets badly and forced companies to train
their guns on rural India, which was witnessing a major change in its aspiration and lifestyles and even had
an income that translated into increasing volumes. Certainly, rural marketing holds the key to success of
FMCG companies, which are desperate to find ways out to gain deeper penetration. Not just the rural
population is numerically large; it is growing richer by the day. Of late, there has been a phenomenal
improvement in rural incomes and rural spending power.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Kumar, Sandeep and Shrotriya, Sugandha. Survival of Business by Turning towards Rural Markets. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 80-85.
Paper Code : JCT-A09-SK-SS-14
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Title: Indian Ethos Echoes in Management

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Author-Name:  Mani Kansal, Lecturer, IIMS, Meerut
Author-Email:  

Abstract:  A Hindu Perspective on Religion and Management. It could of course be argued that there are good prudential
reasons for preferring the word “spirituality” to “religion”. In a recent probe of the attitudes of several
hundred managers, only 30 percent had a positive view of religion and spirituality. More than half, 60
percent, had a positive view of spirituality and a negative view of religion. In the case of Hinduism, however,
although prudential concerns apply, other reasons also come into play. It could be plausibly argued that
Hinduism is better described as a “spirituality” or “wisdom” rather than religion in the Western sense, a
tendency which is already apparent in attempts to describe it as a “state of mind,” and even the “mind of
India.” The title, therefore, appropriate as it is, is particularly apposite in the case of Hinduism. Thus rather
than why spirituality, the first question one must address is: What is Spirituality? Hinduisms as there are
Hindus. In other words, Hinduism is a pluralist and individualistic tradition, which allows for many voices.
What Hinduism brings to the table on the issue of spirituality and management would then depend, to a
remarkable degree, on who is sitting at the table. A Hindu, however, takes such differences in the stride,
choosing to view them as ‘variations’.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, T18, C0

Citation: Kansal, Mani. Indian Ethos Echoes in Management. Journal of Commerce and Trade, April 2009; 4: 1;Pp. 86-96.
Paper Code : JCT-A09-SK-MK-15
DOI : 
Web Address : http://www.jctindia.org/jct/april2009-v4i1-15.pdf
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