Volume 5 Number 1: April, 2010

Title: Stress Management: A Key To Employee Retention

Description: 

Author-Name:  S.C. Vetrivel, Assistant Professor, School of Management Studies, Kongu Engineering College, Perundurai, Erode, Tamilnadu, India.
Author-Email:  scventrivel@yahoo.com 

Abstract:  Employees today are different. They are not the ones who don’t have good opportunities in hand. As soon as
they feel dissatisfied with the current employer or the job, they switch over to the next job. It is the responsibility
of the employer to retain their best employees. If they don’t, they would be left with no good employees. A good
employer should know how to attract and retain its employees. Workers rank stress as a top reason they would
leave their company, yet only 50% of employers offer stress management programs to employees primarily
because they are perceived to have low impact on employee attraction and retention. Stressful work
environments tend to be high turnover environments. It’s not just about treating the symptoms of stress with
massages and yoga classes, but actually delving into the company’s work processes and culture to figure out
potential causes of pressure such as lack of supervisor and co-worker support, inadequate feedback, workload,
expectations not met, mismatch between the person and the role, mismatch between person and the culture of
the firm, insufficient opportunities for growth and advancement, insufficient recognition, dissatisfaction with
pay, lack of work life balance, loss of confidence in the firm, particularly leadership. A stressful workplace is
rarely a productive one. So the employers must develop retention strategies or take essential stress management
key to retain existing employees in the workforce.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation: Vetrivel, S.C.. Stress Management: A Key To Employee Retention. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-11.
Paper Code : JCT-A10-SCV-1
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-1.pdf
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Title: Monetary Policy of RBI and its Latest Review

Description: 

Author 1-Name:  Dr. Sudhir Kumar Chauhan, Associate Professor (Commerce), Govt. Degree College, Pihani, Hardoi
Author 1-Email:  drsudhir_chauhan@rediffmail.com
Author 2-Name:  Dr. Shalabh Gupta, Research Scholar
Author 2-Email:  gupta_shalabh79@yahoomail.com

Abstract:  The third quarter review of monetary policy the main challenge of RBI to control the inflation without
hearting the growth. In the Q2 review RBI increase the SLR (statutory liquidity ratio ) 24 per cent to 25 per
cent. Q3 review RBI policy action a 75 basis point increase in the CRR (cash reserve ratio) in two stages and
no change in repo rate and the reverse repo rate. The increase of cash reserve ratio 36,000 crore of excess
liquidity will be absorbed from the system. The result of CRR increase may be reduction in excess liquidity, to
maintain an interest rate environment consistently, and actively manage liquidity to productive sector. We
think that action of RBI is the best in present scenario and the RBI achieved the desired expectation.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation: Chauhan, Sudhir Kumar and Gupta, Shalabh. Monetary Policy of RBI and its Latest Review. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-11.
Paper Code : JCT-A10-SKC-SG-2
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-2.pdf
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Title: Performance Appraisal and Rating in Local Self Government (A study with Reference to NWMC)

Description: 

Author-Name:  Dr. Deo S.N., Department of Commerce, Yeshwant Mahavidyalaya, Nanded, Maharashtra
Author-Email:  deosudhakar@gmail.com

Abstract:  In ancient India also local self-government was known right from the Vedic times. The Vedas have reference of
Sabha and Samiti which of the nature of local self-government. Local Government is that part f the government
of a country which deals with those matters which concern the people in a particular locality. He points out
further that it acts as the communities housewife. In that it makes per surroundings fit to live in, keeps the
streets clean, educates our children, builds our houses, and does all those other similar jobs which enable us
to lead a civilized life. In India, there are eight types of local government units which may be categorized into
three: urban local government i.e., Municipal Corporation, Municipal Board and Cantonment Board; semiurban
local government i.e., Town Areas and Notified Areas; rural local government i.e., Zila Parishad,
Panchayat Samitis and Gram Panchayats. NWMC = Naded Waghala Municipal Corporation.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation:  S.N., Deo. Performance Appraisal and Rating in Local Self Government (A study with Reference to NWMC). Journal of Commerce and Trade, April 2010; 5: 1;Pp.-16-19.
Paper Code : JCT-A10-DSN-3
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-3.pdf
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Title: Global Economy and its Consequences on Socioeconomic Environment of India

Description: 

Author-Name:  Dr. G.S. Rawat
Author-Workplace-Name:  Reader, Department of Commerce, N.M.S.N. (PG) College, Budaun (U.P.)

Abstract:  After the collapse of socialistic system in the Soviet Union and Eastern Europe, U.S. led Capitalistic Philosophy
began to stretch its feet in the global world. Infact globalization has brought a great revolution in the
advanced technology (Specially in Communication), democratic thoughts and culture, productivity (Cheaper
Goods), new knowledge areas and ideas etc., but it has also given several problems to the society i.e.
pollution, crime, corruption, unemployment, poverty, cut-throat competition and cultural degradation and
social injustice and so on. Consequently under the global economy richer class has become more richer and
man has lost “we feeling” and communal social relationship. As a whole the network of the socio-economic
environment has been revolutionized
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation: Rawat, G.S. Global Economy and its Consequences on Socioeconomic Environment of India. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-20-22.
Paper Code : JCT-A10-GSR-4
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-4.pdf
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Title: Managerial Problems of Rural Manufacturers (A Study with Reference to Nanded District)

Description: 

Author-Name:  Dr. Kharat P. B., Department of Commerce, Peoples' College, Nanded, Maharashtra.
Author-Email:

Abstract:  Small-scale industries play a strategic role in the progress of a country. These industries, by and large,
represent a stage in economic transition from traditional to modern technology. The transitional nature of this
process is reflected in the diversity of these industries. Some small-scale units use simple skills and machinery,
while many other units use modern and sophisticated technology. The challenge of economic growth is to
accelerate the productivity of agriculture and industry by improving their techniques of production. So far as
industries are concerned, this will involve the adoption of a progressively superior technology, particularly in
semi-urban and rural areas. It has been concluded that, rural manufacturers in India are facing a number of
problems in financial, labour, marketing, technical, general management area. This is the impact of New
Economic Policy. In 1991, Government of India launched economic reforms. Dimensions of entrepreneurship
were changed after economic reforms brought in India. It is a well-known fact that India’s real resource
advantages are entrepreneurship, intellectual capital and knowledge workers. So, only the new dimensions
of rural entrepreneurship can adjust the changing situations. It is very necessary that government should take
a serious cognizance of the issue. Similarly it is also necessary that the rural manufacturers should change
their approaches and mindsets and become self sufficient to cope with the changing environment.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation:  P. B., Kharat. Managerial Problems of Rural Manufacturers (A Study with Reference to Nanded District). Journal of Commerce and Trade, April 2010; 5: 1;Pp.-23-30.
Paper Code : JCT-A10-GSR-5
DOI : 
Web Address : http://www.jctindia.org/jct/april2010-v5i1-5.pdf
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Title: Corporate Mergers and Takeovers in India

Description: 

Author-Name:  Dr. Ashish Agrawal, Director, Kishan Institute of Business Management, Meerut (U.P.).
Author-Email:  fca.ashish@yahoo.com

Abstract:  In India, the process of Economic Reforms in the shape of economic Liberalisation, Globalisation and
Privatisation has created it’s own momentum now. Due to these economic reforms, the business environment in
India has become more competitive and challenging. In India we find that the Mergers/Takeovers have passed
through different phases/stages. Mergers between the same group companies have been in place for a long
time but Mergers/Takeovers with companies out side the group is of recent origin. In the emerging scenario the
following Types of Business Combinations are becoming very popular in India and abroad - Joint Ventures,
Collaborations, Strategic Alliances, Amalgamations, Acquisitions, Mergers and Takeovers. This research
study was conducted with the objectives - to understand the Historical developments in the area of Corporate
Restructuring, Business Restructuring, and Financial Restructuring, in India and Abroad, to analyse some of
the famous Mergers and Takeovers in India of the recent past and to analyse their pre-merger and post-merger
performance.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation: Agrawal, Ashish. Corporate Mergers and Takeovers in India. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-31-44.
Paper Code : JCT-A10-AA-6
DOI : 
Web Address : http://www.jctindia.org/jct/april2010-v5i1-6.pdf
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Title: Status of Indian Woman in the Entrepreneurial World

Description: 

Author-Name:  Sapna Munjal, Associate Professor, Sai Institute of Paramedical and Allied Science, Dehradun (U.K.)
Author-Email:  sapnamujal@gmail.com

Abstract:  The emergence of women entrepreneurs and their contribution to the national economy is quite visible in
India. The number of women entrepreneurs has grown over a period of time, especially in the 1990s. Women
entrepreneurs need to be lauded for their increased utilization of modern technology, increased investments,
finding a niche in the export market, creating a sizable employment for others and setting the trend for other
women entrepreneurs in the organized sector. While women entrepreneurs have demonstrated their potential,
the fact remains that they are capable of contributing much more than what they already are. In order to
harness their potential and for their continued growth and development, it is necessary to formulate appropriate
strategies for stimulating, supporting and sustaining their efforts in this direction. Such a strategy needs to be
in congruence with field realities, and should especially take cognizance of the problems women entrepreneurs
face within the current system. This paper is an effort in this direction. An attempt has been made to document
available information regarding the characteristics, scope and status of women entrepreneurs against the
backdrop of the socioeconomic context and the attendant challenges they face.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation: Munjal, Sapna. Status of Indian Woman in the Entrepreneurial World. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-45-54.
Paper Code : JCT-A10-SM-7
DOI : 
Web Address : http://www.jctindia.org/jct/april2010-v5i1-7.pdf
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Title: Sound Labour Relations Depends on Impartial Outlook (An Overview Actively Apart From Management)

Description: 

Author-Name:  Dr. Rana Zehra Masood, Faculty Member, Department of Commerce, Aligarh Muslim University, Aligarh
Author-Email:  rana_zehra786@yahoo.co.in

Abstract:  The purpose of this Paper is, primarily, to provide an overview of events which have influenced, or are
influencing, the development of labor relations. Labor relations is ought to be an essential part of management
systems and techniques, and not as a discipline or activity apart from management. It seeks to clarify what
sound labor relations are, and thereafter to emphasize the importance and objectives of sound industrial
relations in the current - and to some extent in the future context. It examines the role of various systems and
mechanisms at different levels (national/industry/enterprise) as well as their contribution to promoting
sound labour relations. It also attempts to identify some of the factors determining labour relations along
with the factors responsible for poor labour relations and elements which may generally be regarded as
features of a good labour relations system. It is not suggested that all these elements should co-exist in a
system for it to qualify as a sound one, but rather it is intended to point out available options which can help
to change a conflictual system into an additional cooperative one. Last of all, the Paper identifies current
issues in industrial relations.
Classification-JEL: A0, C0
Keywords: stress; employee attraction; pressure; turnover; retention strategies

Citation: Masood, Rana Zehra. Sound Labour Relations Depends on Impartial Outlook (An Overview Actively Apart From Management). Journal of Commerce and Trade, April 2010; 5: 1;Pp.-55-65.
Paper Code : JCT-A10-RZM-8
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-8.pdf
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Title: Limited Liability Partnership (A New Business Vehicle for Indian MSMEs)

Description: 

Author 1-Name:  Sanjay Rautela, Dy. General Manager, National Small Industries Corporation Ltd., Indore.
Author 1-Email:  rautelasanjay@yahoo.com
Author 2-Name:  Dr. Kusum Lata Rautela, Reader, Dr. Shadi Lal College of Education, Meerut.
Author 2-Email:  rautelasanjay@yahoo.com

Abstract:  In sole proprietorship/partnership firms, the liability of Proprietor/partners is unlimited. They have the exposure
of their personal assets being appropriated & liquidated to meet proprietorship/ partnership dues. In case of
companies the liability of promoter is limited. So, a need was felt for a new corporate form with operational
flexibility on the one hand, and corporate personality as well as limited liability on the other. The LLP form of
business is prevalent in many parts of the world including USA,UK, Canada, Germany, China, Singapore etc.
LLP is a body corporate and a legal entity separate from its partners. Any two or more persons/ corporate may
form a Limited Liability Partnership. No partner would be liable on account of the independent or un-authorized
actions of other partners or their misconduct. Any firm, private company or an unlisted public company is
allowed to be converted into LLP in accordance with the provisions of the Act.
Keywords: stress; employee attraction; pressure; turnover; retention strategies
Classification-JEL: A0, C0

Citation: Rautela, Sanjay and Rautela, Kusum Lata. Limited Liability Partnership (A New Business Vehicle for Indian MSMEs). Journal of Commerce and Trade, April 2010; 5: 1;Pp.-66-69.
Paper Code : JCT-A10-SR-KLR-9
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-9.pdf
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Title: Short-term Credit and Rice Productivity in Orissa (An Investigative Study at District Level)

Description: 

Author 1-Name:  Bhagaban Das, Department of Business Management, Fakir Mohan University, Balasore, Orissa, India
Author 1-Email:  drbhagabandas@gmail.com 
Author 2-Name:  Rabindra Kumar Mishra, Department of Economics, Sohela College, Bargarh, Orrisa.
Author 2-Email:  mishra.rabindrakumar@gmail.com
Author 3-Name:  Atulya Bhoi, Departement of Commerce, Dr. S. R. K. Government Arts College, Pondicherry Univesity, Yanam, India
Author 3-Email:  atulyabhoi@gmail.com

Abstract: Credit is considered as a critical input that affects agricultural productivity. Due to the lack of economic
power and of educational background, the small and marginal farmers in Orissa (India) are unable to adopt
the new technologies to increase the agricultural productivity, more specifically the productivity of rice. This
is because the state looks rural credit from the supply side. In this paper, an attempt was made to study the
impact of institutional short-term credit on productivity of rice in Bargarh district of Orissa by taking 454
samples from three different blocks. It is found that the availability of and accessibility to institutional short
term credit has a positive impact on the use of modern technology and other inputs to improve the rice
productivity. 
Keywords: Rice productivity Short-term credit, Roissa and Farmars
Classification-JEL: A0, C0

Citation: Das, Bhagaban and Mishra, Rabindra Kumar and Bhoi, Atulya. Short-term Credit and Rice Productivity in Orissa (An Investigative Study at District Level). Journal of Commerce and Trade, April 2010; 5: 1;Pp.-70-76.
Paper Code : JCT-A10-RKM-AB-10
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-10.pdf
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Title: Adoption and Use of Mobile Banking in India (An Empirical Study of Banking Transformation)

Description: 

Author-Name:  Rimpi Kaur, Research Scholar, Punjabi University, Patiala
Author-Email:  

Abstract: In the advent of information technology, Indian banking sector is transforming in its structure, work culture,
systems and procedure. Different technological advancements have changed the face of banking business
where electronic system, in terms of different e-channels draw banker and customer attention to experience
innovative services. Among these, mobile banking is almost untouched area in Indian banking context. Present
study is an attempt to analyze the adoption and usage of mobile banking service among Indian banking
customers as well as banks. The paper concludes that mobile banking services are at its infancy where a lot of
efforts are required to further develop this technology in Indian banking sector. Customers do not prefer
mobiles for banking services due to high charges, slow data transmission and insecurity. The paper suggests
improving the technology and spreading awareness among the masses. 
Keywords: 
Classification-JEL: 

Citation: Kaur, Rimpi. Adoption and Use of Mobile Banking in India (An Empirical Study of Banking Transformation). Journal of Commerce and Trade, April 2010; 5: 1;Pp.-77-85
Paper Code : JCT-A10-RK-11
DOI : 
Web Address :
http://www.jctindia.org/jct/april2010-v5i1-11.pdf
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Title: Passion For Excellence-Emerging Face of Banking Business

Description: 

Author-Name:  Dr. Rajaram Nathji Wakchaure, Lecturer in Commerce, Arts, Commerce and Science College, Rahata. (University of Pune)
Author-Email:  

Abstract:  In the advent of information technology, Indian banking sector is transforming in its structure, work culture,
systems and procedure. Different technological advancements have changed the face of banking business
where electronic system, in terms of different e-channels draw banker and customer attention to experience
innovative services. Among these, mobile banking is almost untouched area in Indian banking context.
Present study is an attempt to analyze the adoption and usage of mobile banking service among Indian
banking customers as well as banks. The paper concludes that mobile banking services are at its infancy
where a lot of efforts are required to further develop this technology in Indian banking sector. Customers do
not prefer mobiles for banking services due to high charges, slow data transmission and insecurity. The paper
suggests improving the technology and spreading awareness among thea masses.
Keywords: Rice productivity Short-term credit, Roissa and Farmars
Classification-JEL: A0, C0

Citation: Wakchaure, Rajaram Nathji. Passion For Excellence-Emerging Face of Banking Business. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-86-89
Paper Code : JCT-A10-RNW-12
DOI : 
Web Address :
 http://www.jctindia.org/jct/april2010-v5i1-12.pdf
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Title: The Rebirth of Small Independent Retail in India

Description: 

Author 1-Name:  Munish Kumar Tiwari, Assistant Professor, MBA Department, SKS Group of Institutions, Mathura
Author 1-Email:  munish_tiwari2007@rediffmail.com
Author 2-Name:  Shyam Agarwal, Lecture, Mangalmay Institute of Management Studies, Greater Noida.
Author 2-Email:  shyam.agl@gmail.com

Abstract:  Manufacturing industry may well be on the verge of a major paradigm shift. The emergence of firms producing
at low-wage economies has quashed low price strategies for most European and American manufacturers. US
manufacturing industries are realizing that global prominence in manufacturing can be achieved only through
innovation and thus resulted in the birth of ‘Agile Manufacturing System’ in the 21st century. Agile manufacturing
is the process of accomplishing the ability to successfully market low-cost, high quality products with short
lead times that provide enhanced customer value through customization. A customer has to be treated as an
individual asset. They expect low volume, high quality and require small quantities of highly custom, designto-order
products, and where additional services and value-added benefits like product upgrades and future
reconfigurations are as important as the product itself. Ford, the leading automobile industry is paving a new
dimension to Agile Manufacturing system. This paper throws light on feasibility of agile especially in automobile
manufacturing sector.
Keywords: Rice productivity Short-term credit, Roissa and Farmars
Classification-JEL: A0, C0

Citation: Tiwari,  Munish Kumar and Agarwal, Shyam. The Rebirth of Small Independent Retail in India. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-90-98.
Paper Code : JCT-A10-MKT-SA-13
DOI : 
Web Address :
 http://www.jctindia.org/jct/april2010-v5i1-13.pdf
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Title: Impact of Intellectual Capital on Firm Value (A Panel Data Analysis of Indian IT Firms

Description: 

Author 1-Name:  V. Murale, Assistant Professor, School of Management, Karunya University, Coimbatore. 
Author 1-Email:  clemns@rediffmail.com
Author 2-Name:  Dr. Clement Sudhahar, Assistant Professor, School of Management, Karunya University, Coimbatore. 
Author 2-Email:  clemns@rediffmail.com
Author 3-Name:  Dr. Ashrafali, Director, Shri Venkateswara Institute of Management, Coimbatore.
Author 3-Email:  clemns@rediffmail.com

Abstract:  This paper throws insight into prior studies carried out in the area related to impact of Human Capital on
organisational performance and outcomes as it is the central theme of study being carried out. Human capital
of a firm may be viewed as consisting of highly skilled, creative, motivated, collaborative and knowledgeable
people who understand the dynamic business environmental context, and the competitive logic of their
enterprise; and the critical requirements thereof. They understand and realize their own broad role and
responsibility for the vision, values, and competitive viability of their organization. For this purpose, they
continually learn, develop, share, integrate and use their knowledge both individually and collaboratively to
cultivate enterprise competencies/capabilities, innovation, expertise, and speedy business processes in a
proactive manner. They are focused on the success of their enterprise in facing the challenges of both today and
tomorrow.For this study we include human capital is included as a component of intellectual capital on the
basis of definition given by Brooking(1996) and Roos et al(1997).
Keywords: Rice productivity Short-term credit, Roissa and Farmars
Classification-JEL: A0, C0

Citation: Murale,  V. and Sudhahar, Clement and Ashrafali. Impact of Intellectual Capital on Firm Value (A Panel Data Analysis of Indian IT Firms). Journal of Commerce and Trade, April 2010; 5: 1;Pp.-99-106
Paper Code : JCT-A10-VM-CS-A-14
DOI : 
Web Address : 
http://www.jctindia.org/jct/april2010-v5i1-14.pdf
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Title: Transparency and Responsibility in NREGA

Description: 

Author-Name:  Raj Kumar Verma, Research Scholor, Department of Commerce, D.N. College, Meerut.
Author-Email:

Abstract:  Under National Rural Employment Guarantee Scheme in September 2005, Government of India got passed the
National Rural Employment Guarantee Act in the Parliament. Through this Act, a member of a rural house
hold was to be provided job for at least 100 days in a financial year, as an unskilled worker (labourer). This
was guaranteed under the Act. Thereafter Government of India issued a guide and the scheme was launched on
February 2, 2006 in 200 districts of the country. In the first phase this scheme was launched in 22 districts of
Uttar Pradesh. For transparency and Responsibility in NREGA, Social audit is an effective tool. It returns to
the poor and deprived people its right of ownership alongwith democratic awareness. Social audit is such a
process which promotes mass awareness and also ensures people’s participation. For ensuring transparency
and responsibility, people’s involvement is a must and it will be tickle down to the lower levels only when the
process of social audit is adopted and done through citizens, groups and gram sambas. The most interesting
finding of this research is the possibility of a new paradigm for the relationship between state agencies and
civil society organisations. The state itself hes commissioned civil society organizations to ensure transparency
and responsibility in the working of NREGA through the process of social audits. CSOs are encouraged to
bring out into the open instances of corruption and malad ministration in the state machinery itself. In a sense,
this model involves both conflict and cooperation with state agencies and therein lies it uniqueness. Ar we
approach the second anniversary of NREGA in February-2008 there may be lessons to be learnt from the
experience of Andhra Pradesh for other states.
Keywords: Rice productivity Short-term credit, Roissa and Farmars
Classification-JEL: A0, C0

Citation: Verma, Raj Kumar. Transparency and Responsibility in NREGA. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-107-114
Paper Code : JCT-A10-RKV-15
DOI : 
Web Address :
 http://www.jctindia.org/jct/april2010-v5i1-15.pdf
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Title: A Study on Buying Intentions of Rural Families towards Durable Goods

Description: 

Author 1-Name:  K. Arul Rajan, RLecturer-Selection Grade, PSG Institute of Management, Tamil Nadu.
Author 1-Email:  arulrajan2007@gmail.com
Author 2-Name:  Dr. R. Nandagopal, Director, PSG Institute of Management, Tamil Nadu.
Author 2-Email:  arulrajan2007@gmail.com

Abstract:  The Indian rural market offers plethora of opportunities to durable product manufactures. This paper aims at
an empirical research of rural customers in buying intentions of durable goods and particularly to determine
the factors influencing the purchase of two wheelers. Underlying the research are a set of hypothesis that have
been formulated to include determinants referring to social norms, perceived utility and information search.
These hypotheses form the basis of this research and are empirically tested by means of structured equation
modeling using PLS software. The results identify social norms as the strongest drivers of buying intentions for
purchase of durable products in rural areas.
Keywords: Rural Marketing, Buying behaviour, Structured equation model
Classification-JEL: A0, C0

Citation: Rajan, K. Arul and Nandagopal, R.. A Study on Buying Intentions of Rural Families towards Durable Goods. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-115-120
Paper Code : JCT-A10-KAR-RN-16
DOI : 
Web Address : 
http://www.jctindia.org/jct/april2010-v5i1-16.pdf
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Title: Customer Perception towards E-Delivery Channels and Future of E-Delivery Channels in India

Description: 

Author-Name:  Dr. R.K. Uppal, Principal Investigator, UGC Sponsored MRP, DAV College, Malout (Punjab).
Author-Email:  rkuppal_mlt@yahoo.com

Abstract:  An analysis of technology and its uses show that it has permeated in almost every aspect of our life. According
to Tero et. al. (2004) many activities are handled electronically due the acceptance of information technology
at home as well as at workplace. According to Heikki et. al. (2002), the transformation from the traditional
banking towards e-banking has been a ‘leap’ change. During the pre-LPG (Liberalization, Privatization and
Globalization) era, Indian banking system was a monopoly of the Government and banks performed all their
functions manually with little support from computers. As their services were labour intensive, banks had to
bear heavy establishment costs which limited the growth of banking in terms of profitability and productivity.
But with the dawn of economic Liberalization in 1991 and with the wave of LPG, In 1993-94, the RBI allowed
the entry of private and foreign banks into the banking Industry, leading to greater competition and enhanced
performance with the aid of technology advancements.
Keywords: Rural Marketing, Buying behaviour, Structured equation model
Classification-JEL: A0, C0

Citation: Uppal, R.K.. Customer Perception towards E-Delivery Channels and Future of E-Delivery Channels in India. Journal of Commerce and Trade, April 2010; 5: 1;Pp.-121-130.
Paper Code : JCT-A10-RKU-17
DOI : 
Web Address :
 http://www.jctindia.org/jct/april2010-v5i1-17.pdf
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