Volume 7 Number 2: October, 2012

Title: Mobile Banking - No Wires, No Worries

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Author 1-Name: Dr. Kamal Pant, Assistant Professor, FMS Department, Gurukul Kangri University, Haridwar (UK).
Author 1-Email: kamalpantgkv@gmail.com

Abstract: M-banking is one of the newest approaches to the provision of financial services through information communication technology. It has increased its significance during the last decades and its importance is still continuing to increase. It enables payments to be transacted regardless of place and times, without purchasing internet. In the present study, an effort is made to know whether mobile banking services is depended on different age groups customers of SBI, in Uttarakhand, India with the help of statistical tool. An interesting finding, i.e., mobile banking services and age groups are independent and free from biasness. In general, we can conclude from the results that the mobile banking services can play a useful role in our financial transactions.
Keywords: Forecasting, agricultural economics
Classification-JEL: O32, G24

Citation: Pant, Dr. Kamal. Mobile Banking - No Wires, No Worries. Journal of Commerce and Trade, October, 2012, 7: 2. Pp. 5-9.
Paper Code: JCT-O12-KP-1
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-1.pdf
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Title: Credit Risk in Agriculture Sector

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Author 1-Name: Dr. Rabindra Kumar Mishra, Lecturer in Economics & Principal-in-charge, Sohela Degree College, Sohela, Bargarh (Odisha)
Author 1-Email: mishra.rabindrakumar@gmail.com

Abstract: The objective of the research paper is to study the credit deficit in agricultural sector. Credit deficit in agricultural sector means the difference between the institutional farm credit availed by the farmers and cost of production. Farmers require access to affordable, adequate and timely credit to purchase and use the inputs required for cultivation. But the credit provided by the financial institutions to agricultural sector continues to be inadequate and less than the cost of production. It compels them to depend on informal sources of credit. So, in this paper in order to examine the difference between institutional short term credit availed by the farmers and cost of production i.e. credit deficit per acre and per farms, a field study (2009-10) of three villages of different degree of Bargarh district (Orissa) India has been done. In order to test the hypotheses to know the significant difference in the credit deficit per acre and per farm across the villages and farm sizes TWO WAY ANOVA TEST has been done.
Keywords: Cost, Credit, Deficit, Farms, Production, Villages
Classification-JEL: Q14, P43

Citation: Mishra, Dr. Rabindra Kumar. Credit Risk in Agriculture Sector. Journal of Commerce and Trade, October, 2012, 7: 2. Pp10-17.
Paper Code: JCT-O12-RKM-2
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-2.pdf
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Title: Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach

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Author 1-Name: Dr. Ashutosh Nigam, Associate Professor, Vaish College of Engineering, Rohtak, Haryana
Author 1-Email: drashutoshnigam@gmail.com

Abstract: This paper proposes the framework to examine interrelationship among experiential marketing, experiential value and purchase intensions in the quick service chain restaurants. Structural equation modeling (SEM) is used to validate and test the proposed model. Experiential marketing focuses on how customer sense, feel, think, act and relate their experiences. Experiential value incorporate the benefits derived from perceptions of playfulness, aesthetics, customer return on investment and service excellence is incorporated in the proposed model. Structural validity of the model is finally processed by using Statistical Package for the Social Science (SPSS) 18.0 and AMOS 4 Software.
Keywords: Experiential Marketing , Experiential value , Purchase Intention
Classification-JEL: M31

Citation: Nigam, Dr. Ashutosh. Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach. Journal of Commerce and Trade, October, 2012, 7: 2. Pp18-25.
Paper Code: JCT-O12-AN-3
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-3.pdf
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Title: Role of Foreign Direct Investment in Retail Sector in Indian Perspective

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Author 1-Name: Dr. Santosh Kumar, Associate Professor, Accurate Institute of Advanced Management, Greater Noida.
Author 1-Email: santoshsinghal2007@yahoo.co.in

Abstract: The Concept of Foreign Direct Investment is now a part of India’s economic future but the term remains vague to many, despite the profound effects on the economy. FDI is allowed up to 51% investment in single brand retail but government is going to open the doors for Multi Brand investment. India is the second most attractive retail destination, globally from among thirty emergent markets so foreign investors are curious to invest in India in so many sectors. It has made India the cynosure of many foreign eyes. FDI in multi brand can effect our economy by so many ways. This paper shows the different dimensions of FDI in multi brand retailing. The Indian media regularly discusses the issues of FDI in Retailing. 
Keywords: Multi brands, organised sector, retail destination
Classification-JEL: F23, O19

Citation: Kumar, Dr. Santosh. Role of Foreign Direct Investment in Retail Sector in Indian Perspective. Journal of Commerce and Trade, October, 2012, 7: 2. Pp26-31.
Paper Code: JCT-O12-SK-4
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-4.pdf
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Title: Appraisal of Women Empowerment through DWCRA - An Empirical Study of Andra Pradesh

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Author-Name:  Dr. R. Uma Devi,  Assistant Professor, PG Department of Commerce, Dr. SRK Government Arts College, Pondicherry University, Yanam.
Author-Email:  umadevidandu@gmail.com

Abstract:  Empowerment of women has emerged as an important issue in recent times. Empowering women particularly rural women is a challenge. Women are economically empowered through small scale entrepreneurship programme with the help of Self Help Movement. Economic empowerment of women led to the empowerment of women in several aspects such as socio- economic opportunity, property rights, political representation, social equality, personal rights, family development, and community development and at last the nation development. DWCRA with exclusive focus on economic empowerment of women provides all these inputs by considering women as critical to development.Self Help movement through savings has been taken up as a mass movement by women. There are about 5.79 lakh women Self-Help Groups in Andhra Pradesh covering nearly 74.58 lakh rural poor women. On this backdrop, an attempt is made to analyze the role of DWCRA groups in the empowerment of women in Andhra Pradesh. 
Keywords: Empowerment, sustained, self-employment, rural area, Self-Help groups, thrift, savings, income generating activities, revolving fund, GONGO, Child Care Activities, group strategy, economic activities, collective strength, self-fulfilling opportunities
Classification-JEL: I31

Citation: Devi, R. Uma. Role of Foreign Direct Investment in Retail Sector in Indian Perspective. Journal of Commerce and Trade, October, 2012, 7: 2. Pp32-38.
Paper Code: JCT-O12-RUD-5
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-5.pdf
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Title: Performance Appraisal of Overseas Fund of Funds Operating in India

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Author 1-Name:  Dr. S. Poornima, Associate Professor, Department of Business Management, PSGR Krishnammal College for Women, Coimbatore
Author 1-Email:  pourni2007@gmail.com
Author 2-Name:  R. K. Sudhamati, Research Scholar, Department of Business Management, PSGR Krishnammal College for Women, Coimbatore
Author 2-Email:  rksudhamathi@gmail.com

Abstract:  Mutual fund industry has given a wide array of investment products to the investors. Overseas fund of funds is one such an investment product which provides greater diversification opportunity to the investors.It is recent innovation by Indian Mutual Fund Industry. There are 23 numbers of overseas mutual fund operating in India, out of which 9 were selected for the study. Criteria for the selection of funds for the study are the fund should be in existence at least for 3 years. Investment performance, risk and stock selection ability of the overseas fund of funds mutual fund managers were analyzed. The empirical results indicated success of many schemes selected. Out of 9 overseas funds selected for the study, 3 funds namely ING Global real estate fund- Institutional, ING Gloal real estate fund- Retail, ING Latin America equity fund are excellent when compared to market (S&P CNX Nifty). Risk adjusted performance measure based on Sharpe and Treynor shows that ING Global real estate fund- Institutional, ING Gloal real estate fund- Retail and DWS Global Thematic off-Shore fund are the best performers. Risk analysis based on beta value of overseas fund of funds indicates that all the funds are less risky than the market. The analysis also reveals that ING Global real estate fund- Institutional, ING Global real estate fund- Retail and DWS Global Thematic Off Shore fund reports superior stock selection ability among all other funds. And also none of the funds have reported negative performance when compared to risk-free rate to return. 
Keywords: Overseas fund of funds, Risk adjusted performance measure, Beta, Diversification, Net Asset Value
Classification-JEL: G24

Citation: Poornima, S and Sudhamati, R. K. Performance Appraisal of Overseas Fund of Funds Operating in India. Journal of Commerce and Trade, October, 2012, 7: 2. Pp39-46.
Paper Code: JCT-O12-SP-RKS-6
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-6.pdf
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Title: Practices of Marketing Strategies in Promotion of Women Entrepreneurs in Manipur

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Author 1-Name:  Dr. N. Tejmani Singh, Associate Professor, Commerce Department, Manipur University, Manipur.
Author 1-Email:  drtejmani@gmail.com
Author 2-Name:  P. Chinglen Singh, Research Scholar, Commerce Department, Manipur University, Manipur.
Author 2-Email:  pchinglenakash@yahoo.com

Abstract:  Women entrepreneurs have started taking leading roles in the country’s economic development. One of the remarkable observations of today is entry of ‘Women’ into the entrepreneurial ventures. There has been a shift in the empowerment of women in India. Even though, in the past, they were treated inferior to their male counterpart, now they have come forward with increasing interest and vigour to be the entrepreneurs. They have started extending their productive hands in taking leading roles in the enterprise promotion along with their usual households. Again, Government’s initiation through certain policies changes in their favour has accelerated the promotion and growth of women entrepreneurship in India. The case studies to be cited in paper highlights the entrepreneurial abilities of women today. One of the remarkable observations is that the present women entrepreneurs have become more customer friendly, and have clear understanding of the philosophy of marketing. Accordingly they have been adopting strategic marketing in real practice in success of their enterprise. This adoption of strategic marketing practice has made them to be successful women entrepreneurs. The specific contribution of marketing in the organization lies in the formulation of strategies to choose the right customer, build relationships of trust with them and create a competitive advantage. This paper is an attempt to presents the trend and constraints of the growth of women entrepreneurship and focuses on the understanding and adoption of strategic marketing by them in managing their enterprises. This has been discussed through the case study.
Keywords: Roles in economic development, Shift in the empowerment of women, Understand strategic marketing, Trend and constraints, Government’s initiation.
Classification-JEL: D24, R11

Citation: Singh, N. Tejmani and  Singh, P. Chinglen. Practices of Marketing Strategies in Promotion of Women Entrepreneurs in Manipur. Journal of Commerce and Trade, October, 2012, 7: 2. Pp47-55.
Paper Code: JCT-O12-NTS-PCS-7
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-7.pdf
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Title: Emergence of Chinese Products in India - Impact on Indian Industries and Reforms

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Author 1-Name:  Dr. Naveen Singh, Faculty of Commerce, St. Thomas English Medium School, Meerut.
Author 1-Email:  naveen.zetix@gmail.com
Author 2-Name:  Dr. Pawan Kumar, Reader, Department of Commerce, M. M. H. (PG) College, Ghaziabad.
Author 2-Email:  naveen.zetix@gmail.com

Abstract:  Come any occasion and the Indian consumer is ready to make a beeline to purchase another of those Chinese goods. For one, these Chinese goods are substantially cheaper than Indian goods and come in wide varieties. In very simple terms in Economics, we know that anything like large scale dumping and imports can spell a disaster for the economy. As the memory of an Indian consumer goes, this influx of cheap Chinese goods started in the late 90s and gained momentum thereon. Every article, be it an expensive Barbie doll or a painting you want to adorn your house with has a Chinese alternate to it. Why the Chinese goods are priced so cheap? The cost of production being less in China is an obvious answer but when we dwell deeper into the world of Chinese manufacturing, the reasons abound. Chinese goods are known for their moderate quality, prompt delivery and affordable prices in comparison to Indian goods.The Chinese entrepreneurs have infiltrated the market in a very systematic manner with their well-planned marketing strategies and continuous innovations. They study the demand patterns and the market trends and work out the lowest price that they can offer to attract a huge section of the consumers while still maintaining a profitable margin. As the Indian market is price-oriented, the domestic players are slowly losing their share to the strategic Chinese entrepreneurs. The only way the above problem can be solved up to an extent is by introducing SME favourable policies. The Indian Government should understand the basic fact that SMEs are the backbone of Indian economy and their growth will in turn add to the development of India. Indian SMEs should also continuously study the market needs and come up with innovative and cost effective products to tackle the burning issue. Because of cheaper prices products made in China are becoming more popular among the Indian masses. This has had a very negative effect on our own manufacturing units and as a result many of them have had to shut shop. 
Keywords: Impact, Chinese Products, Reform, China's Economic Relations
Classification-JEL: F53, L60

Citation: Singh, Naveen and Kumar, Pawan. Chinglen. Emergence of Chinese Products in India - Impact on Indian Industries and Reforms. Journal of Commerce and Trade, October, 2012, 7: 2. Pp56-64.
Paper Code: JCT-O12-NS-PK-8
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-8.pdf
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Title: Indian Securitization Market - The Pros and Cons

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Author-Name:  Shyam Kumar, Assistant Professor, Mangalmay Institute of Management and Technology, Greater Noida.
Author-Email:  

Abstract:  Securitization is a financial instrument has had an extremely significant impact on the world’s financial system because it integrates capital markets and the uses of resources such as originators, mortgage, governments, finance companies, etc. Securitization has strengthened the trend towards disintermediation. Having been able to minimize agency costs, it has made lending more efficient; Evidence of Securitization can be observed in the mortgage markets. By permitting firms to originate and hold assets off its balance sheet, it has generated higher levels of leverage and greater economies of scale. In India securitization is getting popular due to its effectiveness. The combination of securitization techniques with credit derivatives and risk transfer devices are continued to develop innovative methods for minimizing risk, The risk can be transformed into a commodity which allow the various market participants and investors to enter into the sectors which were otherwise not open to them. 
Keywords: Financial Instrument, Securitization, NBFCs
Classification-JEL: G24, E51

Citation: Kumar, Shyam. Chinglen. Indian Securitization Market - The Pros And Cons. Journal of Commerce and Trade, October, 2012, 7: 2. Pp65-70.
Paper Code: JCT-O12-KS-9
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-9.pdf
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Title: Work Life Balance in Indian IT & BPO Industry

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Author 1-Name:  Pallvi Vedehra, Visiting Faculty, I.I.P.M., Hyderabad
Author 1-Email:  pallvivadehra@gmail.com
Author 2-Name:  Dr. S. C. Chitkara, Director, New Era College of Science & Technology, Ghaziabad
Author 2-Email:  pallvivadehra@gmail.com

Abstract:  Work–Life Balance (WLB) is a broad concept including proper prioritizing between “works” on the one hand and “life” on the other. Related, though broader terms, include a “lifestyle balance” and “life balance”. The purpose of this paper is to study the styles that have been used for balancing work and family by the professionals working in Indian IT and BPO sectors and the kind of support they are getting from their organizations. Professionals may face many problems in balancing their work and life due to many demands of their careers and also fast paced life and stress in today’s competitive world. 
Keywords: Work Life Balance, BPO
Classification-JEL: I31, O32

Citation: Vedehra, Pallvi and Chitkara, S. C. Chinglen. Work Life Balance in Indian IT & BPO Industry.  Journal of Commerce and Trade, October, 2012, 7: 2. Pp71-75.
Paper Code: JCT-O12-PV-SCC-10
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-10.pdf
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Title: Nurturing Trade for Better Indian Economy

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Author-Name:  Munish Kumar Tiwari, Assistant Professor, Anand Engineering College, Agra
Author-Email:  munish_tiwari2007@rediffmail.com

Abstract:  Trade has a vital role to play in helping developing countries to boost their economic growth and to generate the resources necessary for reducing poverty. In the 1950s and 1960s, protectionist policies in developing countries – promoting industrialization by restricting imports of manufactures – were often associated with quite rapid growth.Getting a predevelopment position across this wide range of trade issues is of enormous importance in securing a fairer deal for poor countries from international trade and in a future multilateral Trade Round. The Government continues to push for the bilateral free trade agreements to be consistent with our wider development goals. However, many products are excluded from the scheme, and it is difficult and complex to use. 
Classification-JEL: P48
Keywords: Indian Economy, Trade, Export Potential, Globalisation, Jobs and Women.

Citation: Tiwari, Munish Kumar.  Nurturing Trade for Better Indian Economy.  Journal of Commerce and Trade, October, 2012, 7: 2. Pp76-84.
Paper Code: JCT-O12-MKT-11
DOI: 
Web Address : http://www.jctindia.org/jct/october2012-v7i2-11.pdf
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Title: Foreign Direct Investment in India - A Case Study of Supermarkets, Hypermarkets, Superstores and Retailchains

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Author-Name:  Prof. (Dr.) Ashish Agarwal, Director, I.I.M.T. Professional College, Meerut, UP.
Author-Email:  dr.ashish_saket@yahoo.com

Abstract:  Henry Ford, the genius inventor and the owner of the world’s largest car company, once said, “Don’t find fault, find a remedy”. This saying echoes ever so relevantly in today’s Indian Retail Sector scenario like never before. India has been one of the most sought-after destinations for foreign investors across the globe. The Retail Sector in particular has been one of the sectors where there has been a constant buzz and excitement surrounding Government policy shaping the sector. The Indian Retail Sector has primarily comprised of Unorganized Players in the form of locally owned, Grocery Shops (kirana stores), Road side Wooden Structures (paan khokha/shops), Multipurpose Stores (general stores), Hand Cart (redi-wala) and Pavement Vendors (footpath penth), etc. On the other hand, Organized Retailing involves trading activities undertaken by licensed retailers, that is, those who are registered for Sales Tax and Income Tax. The corporate-backed Super Markets, Hyper Markets and Retail Chains and the privately owned large retail businesses are also present in India. However, the tremendous growth prospect of the sector coupled with successfully established models of organized retail in other Asian markets such as China has paved the way for the establishment of organized retail in India as well. In addition to this, a number of home-grown corporate giants such as Future Group and Aditya Birla Group have furthered the cause of organized retail by setting up exclusive outlets across India. Nevertheless, there is still a long way to go before Foreign Direct Investment in Indian Retail can be realized in its totality. Though the voices have been growing louder for Multi-Brand Foreign Direct Investment to be permitted for retail, there is still a long way to go. The Indian Government aims to take up this case gradually as suggested by the latest Economic Survey Report which states permitting Foreign Direct Investment in retail in a phased manner beginning with Metro Cities and encouraging the existing retail shops to modernize their shops, which may help in resolving the concerns of Farmers and Consumers. Foreign Direct Investment in retail sector may also help bring in technical know-how to set up efficient supply chains which could act as models of development. 
Classification-JEL: F23, O19
Keywords: Foreign Direct Investment, India, Supermarkets, Hypermarkets, Superstores, Retail-chains

Citation: Agarwal, Ashish. Foreign Direct Investment in India - A Case Study of Supermarkets, Hypermarkets, Superstores and Retailchains.  Journal of Commerce and Trade, October, 2012, 7: 2. Pp85-95.
Paper Code: JCT-O12-AA-12
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-12.pdf
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Title: A Survey Study of Participation of Scheduled Caste in Business Activities

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Author 1-Name:  Axey Kumar, Research Scholar, C C S University, Meerut City (UP)
Author 2-Email:  mittal_shwetabh@rediffmail.com
Author 2-Name:  Dr. Shwetabh Mittal, Associate Professor, M. M. H. (PG) College, Ghaziabad.
Author 2-Email:  mittal_shwetabh@rediffmail.com

Abstract:  The author of present research paper is a research scholar of C C S University, Meerut and who has submitted his research study in the university last year. His research work belongs to the study of economic status of scheduled caste in district Meerut and district Saharanpur. In his research work he examined the economic progress made by the people of scheduled caste community of the Area of the study with regard to their education, employment, opportunities in business sector etc.The author of the present paper, who belongs to a scheduled caste family, made an effort to analyse the reasons of non-acceptance of scheduled caste people by the business community of India. For the purpose he interviewed 1000 families of scheduled castes of district Meerut and district Saharanpur and found that 2369 people of these families were engaged in different economic activities. The results of the study are presented in the present research paper in a interactive manner. 
Keywords: Social Security, Economic Upliftment, Political Empowerment, Scheduled Caste, Business Activities
Classification-JEL: I38

Citation:  Kumar, Axey and Mittal, Shwetabh. A Survey Study of Participation of Scheduled Caste in Business Activities.  Journal of Commerce and Trade, October, 2012, 7: 2. Pp96-101.
Paper Code: JCT-O12-AK-SM-13
DOI: 
Web Address :
http://www.jctindia.org/jct/october2012-v7i2-13.pdf
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Title: The New Economy - E-Business

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Author 1-Name:  Dr. Rajesh Kesari, Associate Professor and Head, Department of Commerce, Nehru Gram Bharati University, Allahabad
Author 1-Email:  kesari.rajesh@rediffmail.com
Author 2-Name:  Vivek Kumar Mishra, Research Scholar, Department of Commerce, Nehru Gram Bharati University, Allahabad
Author 1-Email:  kesari.rajesh@rediffmail.com

Abstract:  Digital business is causing an upheaval that is shaking the foundations of traditional business. More and more companies recognize the opportunity the internet offers and start to establish an online presence with a sound business model behind it. Increased revenues and additional customers who return voluntarily to the company are drivers that bring more and more companies to digitize their offerings. Through the Internet it is possible to invent new and innovative ways to add value to existing products and services without necessarily spending a lot of money. Electronic business is a super set of business cases, which have been digitized and work now on the Internet. An e-business category is defined by the business case and not by the technology used to implement it. Over time more and more type of business will be converted to a digital form, even though it may seem impossible today. Technology is moving fast to make things possible tomorrow, which seemed impossible today.
Keywords: E-Business, Digital Business, Intranet, Extranet
Classification-JEL: O32, O33

Citation:  Kesari, Rajesh and Mishra, Vivek Kumar. The New Economy - E-Business.  Journal of Commerce and Trade, October, 2012, 7: 2. Pp102-105.
Paper Code: JCT-O12-RK-VKM-14
DOI: 
Web Address : http://www.jctindia.org/jct/october2012-v7i2-14.pdf
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