Volume 8 Number 1 & 2: April & October, 2013

Title: Work Force Diversity : Issues, Effects, Benefits and Challenges at Workplace

Description: 

Author-Name:   Akansha, Assistant Professor, Mangalmay Institute of Management and Technology, Greater Noida

Author-Email:  

Abstract: Workplace diversity is a people issue, focused on the differences and similarities that people bring to an organization. It is usually defined broadly to include dimensions beyond those specified legally in equal opportunity and affirmative action non-discrimination statutes. Diversity is often interpreted to include dimensions which influence the identities and perspectives that people bring, such as profession, education, parental status and geographic location. Workforce diversity continues to be a key focus for organizations, driven by globalization of the economies and the desire for organizations to more accurately reflect the demographic diversity of the population. Factors such as the rising numbers of immigrants, mergers or joint ventures with companies in other countries, the rising use of temporary and contract workers,and the increasing globalization of business are a few of the forces making the workforce more diverse daily . Workforce diversity has continued to grow in importance to organizations. This paper tries to identify the effects of workforce diversity on the workplace and thereby discusses the issues associated with it. 

Keywords: Stereotypes, Experiential, Management paradigms, Empathy, Ubiquitous 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Number 1 & 2: April & October, 2013. Pages: 5-18

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-1.pdf

Article Views  :  

Download

Title: An Analysis of Liquidity Position of Indian Steel Industry

Description: 

Author-Name:   Dr. A. R. Krishna, Associate Professor, Department of Commerce, Guru Ghasidas Vishwavidyalaya, Bilaspur

Author-Email:  arkrishna.ggv@gmail.com

Author-Name:   Dr. Shishir Pandey, Assistant Professor, Department of Commerce, Guru Ghasidas Vishwavidyalaya, Bilaspur

Author-Email:  shishir.ggv@gmail.com

Abstract: India has emerged as the fourth largest steel producing nation in the world, as per the recent figures release by World Steel Association. Rapid rise in production has resulted in India becoming the 4th largest producer of crude steel and the largest producer of sponge iron or DRI in the world. For a successful working of a business organization, current assets play a vital role. Management of working capital is essential as it has direct impact on efficiency and liquidity. An attempt has been made in this paper to study the financial efficiency and liquidity positions and its impact of Steel industry in India. The study is based on steel Industry represented by Jindal Steel, SAIL and TISCO. In the study Ratio analysis and statistical tools like standard deviation and coefficient of variation have been used to analyze the data. 

Keywords: Stereotypes, Experiential, Management paradigms, Empathy, Ubiquitous 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Number 1 & 2: April & October, 2013. Pages: 19-27

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-2.pdf

Article Views  :  

Download

Title: Impact of Gender Diversity on the Performance of the Companies

Description: 

Author-Name:   Dr. Neelu Tiwari, Assistant Professor, Jaipuria Institute of Management, Ghaziabad (UP)

Author-Email:  neelutiwari82@gmail.com

Author-Name:   Sneha, Jaipuria Institute of Management, Ghaziabad (UP)

Author-Email:  sahaysneha12@gmail.com

Abstract: Workforce gender diversity is increasing in countries all over the world (International Labour Office, 2007). For example, women’s representation in the United States civilian labor force has increased from 29.4 percent in 1950 (U.S. Census Bureau, 1970) to 46.3 percent in 2006 (U.S. Bureau of Labor Statistics, 2007). Similarly, women’s representation in the Australian labor force has increased from 22.9 percent in 1954 (Commonwealth Bureau of Census and Statistics, 1958) to 46.1 percent in 2006 (Australian Bureau of Statistics, 2006). The Labor force; female (percent of total labor force) in India was last reported at 25.33 in 2010, according to a World Bank report published in 2012. With globalisation and increased competitiveness, gender diversity is now a global voice, not a male voice . A strong emphasis is nowadays being placed on diversity related issues in workplace. Diversity in workplace can be due to various reasons like difference in gender, race, age, national origin etc. But the area of larger concern nowadays is Gender Diversity.This research paper addresses one key question: does gender diversity within corporate management improve performance? As an answer to this question, The Quantitative Research conducted, supports the argument that organizational gender diversity is positively linked to an organization’s performance. The study’s results found a positive relationship between organizational gender diversity and performance when performance was operationalized in terms of profit. 

Keywords: Culture, Male centric corporate culture, Ethnocentric view, Similarity Attraction Paradigm.

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Number 1 & 2: April & October, 2013. Pages: 28-34

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-3.pdf

Article Views  :  

Download

Title: Employee Satisfaction at Maruti Suzuki India Limited

Description: 

Author-Name:   Ashima, Assistant Professor, Dayal Singh College, Lodhi Road, University of Delhi, New Delhi

Author-Email:  phjashi1@gmail.com

Abstract: This research paper focuses on Employee Satisfaction Level of Maruti Suzuki India Ltd. (MSIL). Job satisfaction can be defined as a person’s emotional response to aspects of work (such as salary, supervision, and benefits) or to the work itself. Job satisfaction as a combination of psychological, physiological and environmental circumstances that judge a person’s satisfaction with the job. Nine factors were identified that influenced job satisfaction. These were creativity, leadership, health and safety, teamwork, ethics and values, expectations and your role, recognition and rewards, training and policies and practices.Based on these parameters, a questionnaire was designed and administered to the employees of Maruti Suzuki India Ltd. (MSIL). Analysis was done to find employee satisfaction index (ESI) in Maruti Suzuki India Ltd. (MSIL). Also analysis was done on each of the nine parameter.Depending upon the Data analysis, general observations, suggestions and recommendations have been listed down in the closing note of the article.

Keywords: MSIL, Leadership, Health & Safety, Teamwork, Ethics & Value, Expectations & your role, Recognition and Rewards, Training and Policies & Practices.

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 35-41

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-4.pdf

Article Views  :  

Download

Title: Factors Involved in Success of Poultry Business in Selected Areas of Tamilnadu

Description: 

Author-Name:   Dr. S. C. Vetrivel, Assistant Professor, School of Management Studies, Kongu Engineering College, Perundural, Erode, Tamilnadu- India

Author-Email:  scvetrivel@gmail.com

Author-Name:   Dr. R. Somasundaram, Professor & Head, Department of Management Studies, Kongu Engineering College, Perundural, Erode, Tamilnadu- India

Author-Email:  rssundar@yahoo.com

Abstract: The poultry industry provides a good employment opportunity for both males and females along with agricultural activities. The poultry industries were involved with live stock, which is monitored around the clock and the poultry entrepreneurs are very much concentrated in utilizing the farm optimally enriching maximum output through selling the eggs and other allied products like feathers, gunny bags and poultry litters etc. The poultry entrepreneurs have gained a good profit and a particular portion of the profit was correctly paid towards income tax. Hence, the Indian economy gain the momentum through poultry industries. But after the introduction of globalization, many foreign countries launched their business in various areas namely production, marketing, transporting, banking, insurance, IT and IT enabled industries. In order to show much glamour for the industries and offices they had consumed heavy electricity power and make their premises fully air-conditioned for round the clock. The state government has not planned well to distribute the electricity power equally for already existing industries, the newly arrived foreign originated industries and service oriented organization. This affected drastically and the frequent power cuts were vested with the shoulders of poultry farms and feed mills and poultry egg packaging industries. Due to this frequent power cut, the agriculturalist in the dry land finds difficult to produce first quality maize, which is the core raw material for poultry feed. Hence, after liberalization many of the small poultry entrepreneurs were found very difficult to produce the quality eggs in their poultry farms and these eggs finds difficult to compete in the global market. Key Words : Poultry, profit, employment, industries, business.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 42-47

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-5.pdf

Article Views  :  

Download

Title: Banking Sector in India : It Innovations and its Impact

Description: 

Author-Name:   Samir, Assistant Professor, University of Delhi, Delhi

Author-Email:  samir.dse@gmail.com

Author-Name:   Deepa Kamra, Assistant Professor, University of Delhi, Delhi

Author-Email:  deepakamra.dse@gmail.com

Abstract: The fast pace of changes in the Indian economy since liberalization; have radically and perceptibly transformed the operational environment of the banking sector. After decades of governmental safeguard for commercial banks in India, they are now exposed to an open and competitive environment. Public sector banks have now to cope with competition from both foreign and private sector banks which are equipped with superior technology, better market orientation and cost effective measures. Developments in the field of information Technology (IT) have strongly come to the rescue by infusing growth and inclusiveness into the banking sector. IT has enhanced the competitive proficiency of the Banking sector by strengthening back end administrative processes. While improvement in the front-end operations has helped in reducing the cost of operations. This paper examines the current status and varied aspects of computerisation in Public Sector and scheduled Commercial Banks for the period ended March 2005-2011 in India.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 48-54

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-6.pdf

Article Views  :  

Download

Title: Infrastructural Development in Rural India

Description: 

Author-Name:   Amit Gupta, Associate Professor, UIMT, Ghaziabad

Author-Email:  dramitgupta2010@gmail.com

Abstract: The study scrutinizes the infrastructural development in Rural India. The purpose of this paper is to analyze and provide the information regarding the development schemes in rural area. Rural sector which plays an important role in India is still seeking the advancement and development for their present and future. The paper provides the information regarding the development of roads, electricity, transportation and facilities like hospitals, schools etc. The study reveals that the work of development is tougher in rural areas in comparison to urban areas due to many social and physical barriers. Though the progress is very slow but the analysis shows that the actions taken by Indian Government, International Organizations like World Bank and Indian NGO’s would definitely be fruitful and long lasting. 

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 55-60

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-7.pdf

Article Views  :  

Download

Title: Effect of Country of Origin on Brand Perception of Indian Consumer : A Study on Selected Electronics Products

Description: 

Author-Name:   Aditi Bathla, Assistant Professor, Mangalmay Institute of Management And Technology, Plot No. 8 & 9 Knowledge Park II, Greater Noida

Author-Email:  sahaysneha12@gmail.com

Abstract: In recent years, all the international and global companies from all over the world with any origin try to capture market share in other countries. Marketers have to consider the impact of country of origin in society to which they try to apply their marketing strategies to get the market share because each country have its own people and its own culture, as result they have their own purchasing behaviour and purchasing decision making in facing the foreign and domestic products. In this research paper, it has been tried to examine generally the impact of country of origin on consumers purchasing behaviour in electronics (Devices) industry. People have become quality and price conscious and prefer to buy products though imported which have better quality and pricing than the products available in the domestic market. Als0 this paper helps to understand how multinationals can use this information to design their strategies to place their products in foreign market.

Keywords: Country of Origin, Brand Image, Ethnocentrism, Consumer.

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 61-75

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-8.pdf

Article Views  :  

Download

Title: A Measurement of India’s Trade Intensity With Saarc Countries

Description: 

Author-Name:  Dr. Haldhar Sharma, Assistant Professor, Medi-caps Institute of Techno-Management, Indore, MP

Author-Email:  haldharsharma@gmail.com

Abstract: South Asian Association for Regional Cooperation (SAARC) was established to enhance political and economic relations within the region and outside the region. India’s complementary economic structure provides significant gains within the trade block. In this context, this paper attempts to examine existing status of India-SAARC trade, their mutual trade, and thereby measuring trade intensity between India and SAARC. The present study is focus on only the founder member countries of South Asian Association for Regional Cooperation. SAARC consist less developing countries except India, Pakistan and Bangladesh. Due to the small size of the economies economic activities are at their low level and there by trade volume is also low. On 7th December 1995 SAARC Preferential Trading Arrangement (SAPTA) was come into existence and World Trade Organisation (WTO) also established in the same year, therefore present study has been divided into two time periods that is before 1995 (1987 to 1995) and after 1995 (1996 to 2006). Study revealed that India’s mutual trade and trade intensities are increasing over the period of time, study explores that after the existence of SAARC Preferential Trading Arrangement (SAPTA) and establishment of World Trade Organisation, mutual trade and trade intensities of export and import are increasing and also more than the desired level.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 76-84

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-9.pdf

Article Views  :  

Download

Title: Internationalization of Business Operations — A Strategic Approach

Description: 

Author-Name:  Simranjit Kaur, Assistant Professor, Deartment of Commerce & Management, Khalsa College for Women, Amritsar

Author-Email:  simran202122@yahoo.co.in

Abstract: The level of participation of firms in international process can be specified by different types of foreign market entry modes. Import and export entry modes are the traditional form of international activities of firms. International licensing and franchising are the example of contractual entry modes. Firms can also undergo international operations by investment entry modes. These involve joint ventures, consisting of contractual operations, equity joint-venture and strategic alliance, and sole ventures or the establishment of a wholly owned subsidiary. As the business environment has increased in uncertainty and complexity, firms must immediately identify the significant changes and respond to them rapidly to continue to exist in the industry. It is generally accepted that the first and the most important motive of the businesses in the capitalism economy is the profit maximization by either increasing the revenue or decreasing the cost of production. In the face of a globally escalating competition, firms not only compete with the rivals in home countries but also the international competitors. Therefore, the pursuit of global profit becomes the key motive of the enterprises. The purpose of this paper is to examine some descriptive frameworks and motivations and the major modes of entering foreign markets to explain the course of internationalization of the firms.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 85-92

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-10.pdf

Article Views  :  

Download

Title: Self Help Group – A Panacea for Financial Inclusiveness

Description: 

Author-Name:  Dr. Kavita Saxena, Assistant Professor, Department of Economics, D. N. (P. G..) College, Meerut

Author-Email:  ks96735@gmail.com

Abstract: Rapid and sustained poverty requires inclusive growth that allows people to contribute to and benefit from economis growth. Rapid pace of growht is unquestionably necessary for substanitial poverty reduction, but for this growth to be sustainable in the long run, it should be broad-based across sectors, and inclusive of the large part of the country’s labour force, In this content it is interesting to note to school of thoughts- OECD Development Assistance Committee’s pro-Poor approach’ which is mainly interested in the welfare of the poor. India has an extensive network of banking systems and it will need to find ways to bring improvements within the existing financial credit delivery mechanisms and evolve new models for extending their outreach instead of promoting parallel systyms of financial delivery. Financial literacy is the key for financial inclusion but it is weak particularly among rural population. There is a need to simultaneously focus on the financial literacy besides the delivery and access.Significant investment from various players such as banks, governments, NGOs and academia has to be made. SHGs have proved to be a sound platform to educate their members on financial parameters.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 93-97

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-11.pdf

Article Views  :  

Download

Title: Success and Failure of CRM Programme

Description: 

Author-Name:  Dr. Sandeep Singhal, Faculty of Commerce, S.S.V. Inter College, Hapur (Panchsheel Nagar)

Author-Email:  ssinghal52@yahoo.com

Abstract: CRM, in the present times has become a big marketing strategy. It is gaining momentum with the increase of consumerism in the service sector CRM is the focal point or locus of the business. In the present article, the author has discussed all about CRM and the benefits which occur to the business firm as well as the customer. The author has also discussed some constraints and difficulties which arise in CRM and finally he has tendered useful suggestions to get success in this venture. That India’s mutual trade and trade intensities are increasing over the period of time, study explores that after the existence of SAARC Preferential Trading Arrangement (SAPTA) and establishment of World Trade Organisation, mutual trade and trade intensities of export and import are increasing and also more than the desired level.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 98-101

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-12.pdf

Article Views  :  

Download

Title: A Comparative Study of Academic Performance of Teachers Among Self-Financing College and Government and Aided Colleges

Description: 

Author-Name:  Rica Tyagi, Ph. D. Scholar, Dept. of Economics, K.K. Jain College, Khatauli

Author-Email:  ricatyagi@gmail.com

Abstract: The present study is an humble attempt in this direction. Thus, the present study attempts to make a comparative study of academic performance of the teachers teaching traditional courses in self-financing colleges and that of the teachers teaching the same courses in Govt. & aided colleges of C.C.S. University, Meerut.
The only objective of the paper is to make a comparative study of academic performance of the teachers teaching traditional courses in self-financing colleges and that of the teachers teaching the same courses in Govt. & aided colleges.
From the foregoing analysis it can safely be concluded that whether they are girls colleges or co-ed colleges or they are combined together we find that academic performance of the teachers teaching Arts subjects in self-financing colleges and that of the teachers teaching the same subjects in Govt. & aided colleges is almost equal. To be more clear, teachers teaching in self-financing colleges are performing at par with the teachers teaching in Govt. & aided colleges.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 102-120

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-13.pdf

Article Views  :  

Download

Title: Role of Information Technology in Indian Banking

Description: 

Author-Name:  Dr. M. D. Somani, Associate Professor, Department of Commerce, B.L.P. Govt. P.G. College, MHOW (Indore), M.P.

Author-Email:  drmdsomani@yahoo.in

Abstract: Liberalization and Information technology has attracted many foreign banks to India, thereby opening up new markets, new products and efficient delivery channels for the banking industry. In the development of Indian Economy, Banking sector plays a very important and crucial role. With the use of technology there had been an increase in penetration, productivity and efficiency. It has not only increased the cost effectiveness but also has helped in making small value transactions viable. It also enhances choices, creates new markets, and improves productivity and efficiency. It has been noticed that financial markets have turned into a buyer’s markets in India. Commercial Banks in India are now becoming a one-stop Supermarket. The focus is shifting from mass banking to class banking with the introduction of value added and customized products. Technology allows banks to create what looks like a branch in a business building’s lobby without having to hire manpower for manual operations. The branches are running on the concept of 24 X 7 working, made possible by the use of Tele banking, ATMs, Internet banking, Mobile banking and E - banking. These technologies driven delivery channels are being used to reach out to maximum number of customers at lower cost and in most efficient manner. The beauty of these banking innovations is that it puts both banker and customer in a win- win situation. Effective use of technology has a multiplier effect on growth and development.

Keywords: 

Classification-JEL: I14, I18, Z0

Journal of Commerce and Trade. Volume 8 Numb er 1 & 2: April & October, 2013. Pages: 121-124

File-URL: http://www.jctindia.org/jct/april-october2013-v8i1&2-14.pdf

Article Views  :  

Download





INNER