Volume 11 Number 2: October, 2016

Title: The Gap between Farm Gate Price and Sale Price of the Fluid Milk Industry in Sri Lanka

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Author-Name:  Dr. H.M.R.P. Herath, Senior Lecturer, Department of Marketing Management, University of Kelaniya, Sri Lanka.

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Abstract: Sri Lanka is largely self-sufficient with most animal products but not fluid milk production. However it has a potential of producing substantial amount of high quality milk but the issues and obstacles currently the milk industry is facing obstruct the production to its maximum capacity causing a huge gap between the farm gate price and sale price. Powdered milk is cheaper than fluid milk and is sourced from the international market. This is also a barrier,fluid milk industry to develop, although it has a considerable impact on the Sri Lankan economy inproviding job opportunities. It is also important as a source of alleviating nutritional poverty in all age groups. And it is a source of extensive employment opportunities. Therefore this researchis focused to identify the factors affecting to create a gap between farm gate price and shelf price of fluid milk and qualitative approach was used to achieve the research objectives.A simple thematic analysis was carried out to identify the barriers that create a huge gap between farm gate price and selling price of fluid milk. The required primary data were gathered through key informant interviews and secondary data through available literature on dairy industry. Thematic analysis was based on both secondary and primary data. Issues in milk processing and production Issues in distribution channels (High cost involving with transport, the lack of technology development and infra-structure facilities, the lack of sufficient yield, poor veterinary services and high production cost are the factors that create a huge gap between farm gate price and sale price of fluid milk in Sri Lanka.

Keywords: Dairy industry, Fluid milk, Farm gate price, Selling price.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 7-14.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-1.pdf

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Title: A Study to Analyze Perception of Customers towards Visual Merchandising Techniques in Indore City

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Author-Name:  Mallika Singhm, Research Scholar, Institute of Management Studies, Indore, Madhya Pradesh (India)

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Author-Name:  Dr. Deepak Shrivastava, Professor, Institute of Management Studies, Indore, Madhya Pradesh (India)

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Abstract: Visual merchandising techniques are the important factor which influence the customers shopping pattern and also gives chance to retailers to beautify their stores. With the help of VM techniques retailers can make their stores appealing and can create an attractive image of stores in the mind of customers. The present study attempts to analyze the perception of customers in the direction of visual merchandising. For the purpose store ambiance, design layout and window display techniques of VM were considered to study the perception of customers. The t-independent test was applied and results reported that the perception of males and females on all the three techniques have different. In other words, male customers and female customers perceive these techniques differently.

Keywords: Visual Merchandising, Perception, Store ambiance, Design layout, Window Display.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016.. Pages: 15-19.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-2.pdf

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Title: A Study to Analyze Perception of Customers towards Visual Merchandising Techniques in Indore City

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Author-Name:  Md. Shahnawaz Abdin, Assistant Professor, Department of Management, Faculty of Management, Jamia Hamdard, Hamdard Nagar, New Delhi - 11006

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Author-Name:  Dr. N. H. Mullick, Associate Professor, Department of Management, Faculty of Management, Jamia Hamdard, Hamdard Nagar, New Delhi - 110062

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Author-Name:  Zubair Hamid Zargar, Ex - Student, Department of Management, Jamia Hamdard, Hamdard Nagar, New Delhi - 110062

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Abstract: Organic foods are those made from agricultural products grown without the use of pesticides or chemical fertilizers. The demand for environmentally friendly products such as organic foods has significantly increased due to increasing awareness on health, food safety and environmental concerns. In the recent past a growing interest has been observed by different people e.g. consumers, producers, development practitioners in quality and organic foods especially vegetables, fruits and crops. Consumers' preference for quality food taking is based on a general perception that organic foods have more desirable characteristics than conventionally-grown alternatives. Human health, food safety and environmental stewardship, along with several other product characteristics such as nutritive value, taste, freshness, appearance, and other sensory characteristics influence consumer preferences. With the growing number of diversified and complex goods, it has become difficult for ordinary and individual consumers to assess the quality of the products and get the highest value for the money spent. Consumers often feel frustrated and confused in choosing an item that would ensure the reasonable value for money. Often they are cheated and deceived in quality, weight and price by the dishonest seller. Consumer protection is no more a slogan today and it's the concern of everyone as all citizens are consumers. While consumerism has become a strong movement and consumer organizations are highly powerful in the developed as well as in many of the developing countries, a great majority of the consumers in our country are still in the dark about their basic rights and obligations as consumers.

Keywords: Consumer Health, Consumer Perception, Organic Food.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 20-25.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-3.pdf

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Title: A Study to Analyze Perception of Customers towards Visual Merchandising Techniques in Indore City

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Author-Name:  Sridhar L. S., Assistant Professor, Department of Commerce, St. Joseph’s Evening College, Bangalore 560 001

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Author-Name:  Sumathy M, Extreme Volatility and Market Testing of Efficiency on Small Cap Indices

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Abstract: We examined the volatility and market efficiency countries small cap indices and also tested the relationship exists between emerging and developed countries small cap indices. The data consisted of daily series of International market Small-Cap indices which are from MSCI (Morgan Stanley Capital International) are used for analysis. The market index series were measured in dollar currency terms and no major discrepancies were found in the data. The study period is from 2009 to 2015 and the historical data used leading emerging countries such as Brazil, China, India, Indonesia, Korea, Malaysia, Philippines, Russia, South Africa and Taiwan and leading industrialized countries such as Australia, Belgium, Finland, France, Germany, Italy, Netherland, Norway, Switzerland and United Kingdom. We found that the industrialized countries have the market efficiency, it means the present price does not influence by the past price, whereas the emerging countries does not have the same. The volatility most of the countries have the reasonably long persistence of volatility. 

Keywords: International small cap indices, market efficiency, volatility, MSCI, market testing.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 26-41.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-4.pdf

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Title: Consumer’s Attitude and Buying Behaviour of Organic/Green Products with Reference to Erode District

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Author-Name:  Dr. Prakash, Associate Professor & Head,Department of Commerce with Computer Application, Dr. N. G. P. Arts And Science College, Coimbatore.

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Author-Name:  Dr. S. Mohan, Associate Professor & Head, Department of Management Studies, Dr. N. G. P. Arts And Science College, Coimbatore

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Abstract: Development has become a necessity for man's survival today and for every step put forward by man, nature has had to take three backwards. We have developed all kinds of technical know-how to make our lives simpler, swifter and better in all ways but there has been very little movement towards making our efforts "Greener" too. We have managed to put man on moon but not without first putting a hole on the ozone layer. But today the environment has been kicking back stronger and harder than ever, making it impossible for man to overlook it. Organic farming is a form of agriculture that relies on techniques such as crop rotation, green manure, compost, and biological pest control. The study has been conducted to assess the overall consumers attitude and buying behaviour of Organic/ Green Product.. It was analysed using the model and the overall hypothesis was framed to determine the overall perception of the respondents about the consumer's attitude.

Keywords: International small cap indices, market efficiency, volatility, MSCI, market testing..

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 42-48.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-5.pdf

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Title: Quality of Work Life Among Faculty Members of Professional courses with Reference to Meerut District

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Author-Name:  Archana Sukhija, Assistant Professor, JP Group of Institution, Meerut (Research Scholar, UTU, Dehradun)

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Abstract: Quality of work life (QWL) has not been a new phenomenon as it was started from 1972 when the term was used to discuss upon the "political movement" and "emerging new social science theories". First was the case with Western Europe and second was in U.S. This and other earlier movements in the area of QWL revealed the tendency of concept only with relation to labour participation and labour-management. With the advent of new technologies and rapid globalization, role of workers has changed dramatically as union-management relation got emphasis. Mere considering the people as machine or a component for the organization is the mania which will not be amused. As big as well as the biggest organizations have accepted the vitality of people in the organizations and these have even changed the concept of human resource so
drastically in the way that new kind of cultures such as "GOOGLE-CULTURE", "YAHOO-CULTURE", "MICROSOFT CULTURE" etc. have been established on the planted earth and flourishing also. The present research has been focussed on QWL in respect of faculty members of professional courses.

Keywords: Professional Courses, QWL, Faculty...

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 49-57.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-6.pdf

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Title: Emergent ATM Banking in India: A study of Consumer Satisfaction

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Author-Name:  Deepa Baliyan, Research Scholar, Department of Commerce, Sanatam Dharm (PG) College, Muzaffarnagar 

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Author-Name:  Dr. R.K.Mittal, Principal, Sanatam Dharm (PG) College, Muzaffarnagar

Abstract: ATM Banking is a paramount product of e-banking system. Over the world there is drastic shift in banking practices from manual banking to paper less banking. The contribution of ATM to this level of paperless banking is widely recognized. Nowadays scope Banking industry become very wide it includes a number of businesses such as corporate banking, investment banking, wealth management, capital market etc. but on the other hand retail banking has its own identity it is a distinctive mass-market banking differentiated by a large customers and a large volume of transactions. Retail banking transactions are performed through ATM. So, ATM is becoming day by day popular not only in urban areas but also rural India. This plastic money touches life of every one in multiple ways. Present paper studies the satisfaction of ATM users (i.e. consumers) on the basis of various services provided by public and private sector banks.

Keywords: Banking, ATM,Customer Satisfaction, technology.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 58-63.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-7.pdf

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Title: Frauds in Indian Capital Market- A Study

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Author-Name:  Gangineni Dhanaiah, Ph.D. Research Scholar, Acharya Nagarjuna University, Guntur(A P)

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Author-Name:  Dr. R. Siva Ram Prasad, Head, Department of Commerce and Business Administration, Acharya Nagarjuna University, Guntur (A.P.) 

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Abstract: India has witnessed major financial frauds almost every year since 1990s. There is well documented history of frauds in the financial markets starting from the (in)famous securities scam by Harshad Mehta (1992),MS Shoes (1995), CRBhansali(1996),Ketan Parikh Scam(2001),DSQ Software Scam (2001), IPO Demat Scam(2006),Vanishing Companies (2007),Satyam (2008), Home Trade (2010),Sahara India pariwar Investor fraud (2010), Home Trade(2010),ULIP Misselling(2011),Saradha Group Financial Scandal (2013), NSEL Scam (2013), PACL ponzi scheme scam(2014). Scams have led to regulatory reforms, forming new institutions and strengthening the institutional framework. This paper studies the role of stock exchanges and SEBI to protect investor interests and to promote fair and orderly securities markets. The study attempts to examine the role of SEBI by ensuring the integrity of markets by detecting market frauds on a proactive basis, investigating abusive, manipulative or illegal trading practices in Indian Securities Markets. The role of market surveillance in ensuring integrity of markets by enabling a safe and sound environment is further examined in this paper.

Keywords: SEBI, Market Integrity, Stock market fraud, Market surveillance.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 64-74.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-8.pdf

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Title: Venture Capital: World-Wide Scenario

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Author-Name:  Dr. S.K. Ghai, Department of Commerce, N.A.S. College, Meerut 

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Author-Name:  Priyanka Kaushik, Research Scholar,S.R.M. University, Modi Nagar, NCR-Ghaziabad Campus

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Abstract: Venture capital (popularly known as VC) investment has become one of the most swiftly growing investment approaches world-wide, especially in developing countries. The contributing features to this growth are the latest economic as well as legally permissible changes. Various governments have provided purposeful operational and well-designed autonomy to institutions while at the same time closely observing them by framing numerous rules and regulations that lay down various ways for the investment. In other words, it can be said that the laws-by laws are still investment-friendly and offers various benefits in the shape of tax reforms for both domestic as well as foreign investors.

Keywords: Seed Stage, Global Deal, Healthcare, Deceleration, Hedge Funds etc.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 75-82.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-9.pdf

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Title: Social Media in Reference to Automobile Sector

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Author-Name:  Aparna Bhargava, Reserarch Scholar, Department of Commerce, D. N. College, Meerut 

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Author-Name:  Dr. Sudhir Kumar, Associate Professor, Faculty of Commerce & Business Administration, D. N. College, Meerut

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Abstract: Indian market is one of the largest markets of cars. The rising income levels of an individual especially middle class family has lift up their standards of living and has diverted their purchases towards commodities which can make their lives more comfortable. This has given a tremendous encouragement in the growth of automobile sector in India. With the growing vast popularity of the social media, from the manufacturers to the dealers, the entire automobile industry is embracing towards the social media for its promotions. This paper is an attempt to study the growing popularity of social media and its impact on the audience and hence the automobile sector must take advantage of this medium in order to gain publicity.

Keywords: Social media, automobile industry, promotions.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 75-82.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-10.pdf

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Title: A Comparative Study on Financial Performance of Selected Public & Private Sector Banks in India

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Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Page No. 89-96.

http://www.jctindia.org/jct/october2016-v11i2-11.pdf

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Title: Agro-economic-industrial Economy of India and Sustainable Development in WTO Regime

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Author-Name:  Dr. Harmeet Kaur, Commerce Department, Sophia Girls’ School, Meerut, India

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Abstract: India is primarily the country of villages. And, most of the village-population depends largely upon the agricultural activities. Moreover, the rest of the population, also, relates with such agricultural activities, directly and indirectly. On the other hand, if we see in a big perspective, the population in the urban areas is also depending on agriculture and related sources of earnings. This way, country's maximum development goes through the development of agriculture and related source of earnings. India made significant advances towards achieving its goals of rapid agricultural growth, improving food security, and reducing rural poverty during the last four decades. Sustained food grain production growth enabled India to achieve food grain, self-sufficiency, eliminating the threat of famines and acute starvation in the country. These changes will improve the investment climate for farmers and the private sector to effectively meet market opportunities.

Keywords: Rural India, WTO, Agro-economy

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 97-103.

File-URL: http://www.jctindia.org/jct/october2016-v11i2-12.pdf

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Title: Women’s Empowerment through MGNREGA

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Author-Name:  Shivani Verma, Research Scholar, Department of Commerce, D. N. (PG) College, Meerut

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Abstract: The Purpose of this paper is to highlight the impact of women empowerment through MGNREGA. Overall preliminary finding confirm that the MGNREGA has the potential to stimulate local development, if the management and delivery are good, and that women's weak position in the labor market has been greatly helped. The national Rural Employment guarantee act (MGNREGA) was part of the commitments made by the united Progressive Alliance (UPA) government in its Common Minimum Programme and came in to force in February 2006-initially in 200 selected districts, at one each one state .it has been hailed as a landmark and has attracted national and international attention .it has diverse objectives. On the other hand, through providing guarantee employment in rural areas, it also seeks to improve labor market outcomes. This paper reviews India's approach to social protection since independence and places the NREGA within the broader social protection discourse. It looks at how gender concerns have been addressed within public works, and specifically in the MGNREGA guidelines..

Keywords: women empowerment, gender development, gender discrimination, social protection.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 104-112

File-URL: http://www.jctindia.org/jct/october2016-v11i2-13.pdf

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Title: GST : Positive and Negative Effects on Common Man in India

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Author-Name:  Dr. Vikas Kumar, Assistant Professor, Department of Commerce, Shaheed Mangal Pandey Govt. Girls’ P.G. College, Meerut (U.P.)

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Abstract: The Goods and Services Tax is considered as a biggest tax reform since 1947. It seeks to stream line the taxation system so that there is a single tax paid for supply of goods and services. The bill will replace nearly 15 states and federal taxes which is inline with the government focus on cooperative federalism and a mission for unity of Indian economy. The government want to implement GST on 1st April, 2017 and for this efforts are made continuously. The main expectation is that this land mark will go a long way in facilitating ease going business and enabling India to compete with World Trade. GST bill have a far reaching impact on all almost all the aspects in the business organization in the country for example pricing of products and services, supply chain optimization, IT, accounting and tax compliance system. That's why GST bill has been described as a reform measure of unparalleled importance in independent India. The GST bill facilitate "Make In India" by bringing India on single tax platform. It can be said that the real success of GST depends upon the impact on the common Indian consumer. The essence of GST is that all goods and services be taxed at moderate rate. Single tax for one India proves to be a game changer in a positive way and proves to be beneficial not only to the common man, but to the country as a whole. It is our expectation that impact of GST will be positive and will bring positive effect to Indian economy and convert India into a unified national market with simplified tax position..

Keywords: GST., GDP, VAT.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 113-117

File-URL: http://www.jctindia.org/jct/october2016-v11i2-14.pdf

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Title: Evolution of Indian Banking System and SWOT Analysis of PNB and HDFC

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Author-Name:  Sundeep Kumar, (M.Com., M. Ed., JRF-Commerce and NET-Education) Research Scholar, Department of Commerce, Meerut College, Meerut.

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Abstract: For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process. The government's regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of India. Long time ago; an account holder had to wait for hours at the bank counters for getting a draft or for withdrawing his own money. Today, he has a choice. Gone are days when the most efficient bank transferred money from one branch to other in two days. Now it is simple as instant messaging or dials a pizza. Money has become the order of the day.
The need to become highly customer focused has forced the slow-moving public sector banks to adopt a fast track approach. The unleashing of products and services through the net has galvanized players at all levels of the banking and financial institutions market grid to look anew at their existing portfolio offering. These suggestions may contradict to the development policy of the banks. But, these are presented here only after a high voltage SWOT Analysis.

Keywords: Banking, SWOT, PNB, HDFC.

Classification-JEL: A0, T18, C0

Journal of Commerce and Trade. Volume 11 Number 2. October, 2016. Pages: 118-124

File-URL: http://www.jctindia.org/jct/october2016-v11i2-15.pdf

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