Service Branding a Necessity for Service Providers. Journal of Commerce and Trade , "Meerut, India", v. 5, n. 2, p. 92–98, 2010. DOI: 10.26703/jct.v5i2.398. Disponível em: https://jctindia.org/index.php/jct/article/view/o10-vcak. Acesso em: 14 may. 2025.