KUMAR, R. Consumer Behaviour and Role of Consumer Research in Marketing. Journal of Commerce and Trade , "Meerut, India", v. 12, n. 1, p. 65–76, 2017. DOI: 10.26703/jct.v12i1.125. Disponível em: https://jctindia.org/index.php/jct/article/view/a17-rk. Acesso em: 6 feb. 2025.