NIGAM, A. Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach. Journal of Commerce and Trade , "Meerut, India", v. 7, n. 2, p. 18–25, 2012. DOI: 10.26703/jct.v7i2.296. Disponível em: https://jctindia.org/index.php/jct/article/view/o12-an. Acesso em: 5 oct. 2024.