BARATHI, C.; MEITEI, C. I. Competitive Strategies of ICICI Prudential Life Insurance— An Inclusive Analysis. Journal of Commerce and Trade , "Meerut, India", v. 6, n. 1, p. 78–85, 2011. DOI: 10.26703/jct.v6i1.358. Disponível em: https://jctindia.org/index.php/jct/article/view/a11-cbcim. Acesso em: 6 feb. 2025.