KAUR, K. Customer Retention : The Key to Business Success. Journal of Commerce and Trade , "Meerut, India", v. 5, n. 2, p. 68–73, 2010. DOI: 10.26703/jct.v5i2.393. Disponível em: https://jctindia.org/index.php/jct/article/view/o10-kk. Acesso em: 6 feb. 2025.