KUMAR, S.; SHROTRIYA, S. Survival of Business by Turning Towards Rural Markets. Journal of Commerce and Trade , "Meerut, India", v. 4, n. 1, p. 86–96, 2009. DOI: 10.26703/jct.v4i1.415. Disponível em: https://jctindia.org/index.php/jct/article/view/a09-skss. Acesso em: 7 jul. 2024.