Involvement Measurement Models-A Retro Analysis: Implications to Academia and Industry. Journal of Commerce and Trade , "Meerut, India", v. 2, n. 2, p. 10–17, 2007. Disponível em: https://jctindia.org/index.php/jct/article/view/o07-jribdijcsjj. Acesso em: 13 may. 2025.