Involvement Measurement Models-A Retro Analysis

Implications to Academia and Industry

Authors

  • J. R. Issac Balasingh Lecturer, Karunya School of Management, Karunya University, Coimbatore.
  • D. Israel Assistant Professor, XLRI, Jamshedpur.
  • J. Clement Sudhahar Assistant Professor, Karunya School of Management, Karunya University, Coimbatore.
  • J. Japhynth Lecturer, Karunya School of Management, Karunya University, Coimbatore.

Keywords:

Involvement Measurement Models, Inventory Model, Profitability

Abstract

Involvement has been studied as a social, phychological, and marketing variable for over 30 years. This variable has been found to be an internal constraint, which requires commitment, on concern by an individual and which can be defined in terms of direction (e.g., oriented towards a product or service) and level of involvement has been accepted as being oriented toward decision making, advertising, and products. This article endeavors to examine the framework and related issues of different involvement instruments developed over time and reexamine the literature in respect of involvement applicable to various industries and presents comprehensive tables indicating the critical dimensions been used in involvement instruments and comceptualized in different global contexts. Also unravels the invaluable contributions made to the involvement literature in the 21st century and clearly outlines the implications of these standardized models to academia and industry.

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References

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Additional Files

Published

01-11-2007

How to Cite

Balasingh, J. R. I., Israel, D., Sudhahar, J. C., & Japhynth, J. (2007). Involvement Measurement Models-A Retro Analysis: Implications to Academia and Industry. Journal of Commerce and Trade, 2(2), 10–17. Retrieved from https://jctindia.org/index.php/jct/article/view/o07-jribdijcsjj

Issue

Vol. 2 No. 2: October 2007

Section

Research Paper

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Copyright (c) 2007 Journal of Commerce and Trade

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