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Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach. JCT [Internet]. 2012 Nov. 1 [cited 2026 Oct. 23];7(2):18-25. Available from: https://jctindia.org/index.php/jct/article/view/o12-an