Success and Failure of CRM Programme

Authors

  • Dr. Sandeep Singhal Faculty of Commerce, S.S.V. Inter College, Hapur (Panchsheel Nagar)

DOI:

https://doi.org/10.26703/jct.v8i1-2.291

Keywords:

CRM, Business Strategy, Corporate Strategies, Customer Relations

Abstract

CRM, in the present times has become a big marketing strategy. It is gaining momentum with the increase of consumerism in the service sector CRM is the focal point or locus of the business. In the present article, the author has discussed all about CRM and the benefits which occur to the business firm as well as the customer. The author has also discussed some constraints and difficulties which arise in CRM and finally he has tendered useful suggestions to get success in this venture. That India’s mutual trade and trade intensities are increasing over the period of time, study explores that after the existence of SAARC Preferential Trading Arrangement (SAPTA) and establishment of World Trade Organisation, mutual trade and trade intensities of export and import are increasing and also more than the desired level.

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References

Greenberg, P. (2001). CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, New York: Osborn! McGraw-Hill.

Goldenberg, Barton J. (2008). CRM in Real Time: Empowering Customer Relationships, Information Today Inc, New Jersey.

Agrawal, P .K. (2010). Marketing Management: Pragati Prakashan, Meerut.

The Marketing Principles: The SME white book - 2010-11.

Kotler Philip (2009). Marketing - Management, Pearson Education.

Stanton William J. (2008). Marketing - Management- Tata McGraw-Hill.

Ramaswamy V.S. and Namakumari, S. 2008 (MacMillan).

Kurtz and Boone (2009). Principles of Marketing (Thomson India).

Additional Files

Published

01-11-2013

How to Cite

Singhal, S. (2013). Success and Failure of CRM Programme. Journal of Commerce and Trade, 8(1-2), 98–101. https://doi.org/10.26703/jct.v8i1-2.291

Issue

Section

Research Paper