Indian Manufacturing and Marketing Environment
Current Status and Future Trends
Keywords:
Indian Manufacturing Sector, Marketing, Indian Market, Marketing EnvironmentAbstract
Present article intends to highlight various facts related to the marketing manufacturing environment of India. The industrial scenario reveals that Indian industries and products are attaining world class level. The liberalization process, besides intensifying competition, has helped manufacturer to achieve advantage. Rural market is an emerging area. It is both opportunity as well as challenge for the marketers. There is a need to design suitable strategies to tap the growing rural market. The Small and Medium Enterprise (SME) sector also show some sign of improvement. Since this sector has to compete with global players, it requires to formulate effective strategies for manufacturing and marketing the product.
Downloads
References
Klassen, K.J. and Rohleder, T.R. (2001) “Combining operations and marketing to manage capacity and demand in service”. The Service Industry Journal.
Li Lx, S. S., Chaudhry, P.E., and Wang,Y.(2001) “Evaluation of acquiring and implementing a manufacturing resource planning system”. Production and Inventory Management Journal.
Mahadevan, B and Venkatramanaiah, S. (2005) “Realigning research objectives in cellular manufacturing system design”. Asian Journal of Operations Management
Nag, P.K. (2002) The Mnagement System: Quality, Environment, Health, and Safety. Quest Publication, Mumbai.
Pal, A. (2003) “ABB Global factories” Business Today.
Taha, H.A. (2003) Operations Research: An Introduction.7th ed. Pearson Education, New Delhi.
Additional Files
Published
How to Cite
Issue
Section
License
Copyright (c) 2007 Journal of Commerce and Trade
This work is licensed under a Creative Commons Attribution 4.0 International License.
