E- Advertising : Theory and Practice

Authors

  • Rahul Singhal Lecturer, CERT, Meerut

Keywords:

E-Advertising, Advertising, Advertising Management, Publicity

Abstract

Today we are living in Internet era. Internet make everything very easy for the public. We can get information about anything from internet. Seeing the use of internet companies have begun to do advertising of internet. By internet companies give information about their product and service to the customers . E-advertisement is also economical for the companies. IT is a powerful tool to acquiring new customers. E-advertisement is one of the most effective ways to interact with customers. US internet advertisement spend total $ 16.9 Billion in 2006.

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References

E-Marketing – To 10 E-Strategy issues is available at www.marketing insights.co.uk/unimallhim.

Kotler, P and Armstrong G. (2005), Principles of Marketing (8th ed.) New York, Prentice Hall.

Marketing in the 21st Century chapter 7 Marketing and the marketing in the New Millennium Internal By Zavier.

Pande, Bhanu, Advertising and Marketing Prentice Hall, 1997.

Mobile Marketers Mobile outlook 2008 (www.mobilemarketer.com/cms/opinion/classicguides.com)

Additional Files

Published

01-11-2008

How to Cite

Singhal, R. (2008). E- Advertising : Theory and Practice. Journal of Commerce and Trade, 3(2), 79–81. Retrieved from https://jctindia.org/index.php/jct/article/view/o08-ra

Issue

Vol. 3 No. 2: October 2008

Section

Research Paper

License

Copyright (c) 2008 Journal of Commerce and Trade

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.