Trust in Telemedicine and its Contribution to Healthcare Sustainability: An Examination of Patient and ProviderPerceptions, Adoption and Environmental Impact

Authors

  • Amina Mohammad Ejaz Jamil Research Scholar, Department of Healthcare and Pharmaceutical Management Jamia Hamdard, New Delhi
  • Dr. Md. Shahnawaz Abdin Professor, Department of MBA Jamia Hamdard, New Delhi
  • Dr. P.S. Raychaudhuri Assistant Professor, Department of Healthcare and Pharmaceutical Management Jamia Hamdard, New Delhi

DOI:

https://doi.org/10.26703/JCT.v19i2-4

Keywords:

Telemedicine, Healthcare, Patient Perception, Digital Health , Virtual Care

Abstract

This paper examines how trust drives the acceptance and utilization of telemedicine, contributing to reduced carbon emissions and improved equitable access to care. Using a systematic review of relevant literature and primary data from patient interactions, the study identifies key psychological, technological, and operational determinants influencing trust in virtual health services and analyzes the mechanisms through which telemedicine supports environmental and social sustainability. Findings indicate that trust is a multidimensional construct comprising competence, integrity, benevolence, reliability, and data privacy, which significantly influences patients' willingness to engage with and consistently use telemedicine services. Higher trust is associated with increased adoption rates, improved patient satisfaction, and sustained engagement with digital healthcare systems. The study further highlights telemedicine's role in reducing the healthcare sector's carbon footprint through decreased patient travel, optimized resource utilization, and reduced infrastructure burden, while enhancing accessibility for underserved and geographically remote populations, thereby advancing health equity. The study concludes with policy recommendations and practical strategies aimed at strengthening trust in virtual care, including robust data protection measures, transparent communication practices, and the standardization of digital healthcare protocols. These insights provide a foundation for policymakers, healthcare providers, and technology developers to foster resilient, equitable, and sustainable telehealth ecosystems.

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References

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Published

01-11-2024

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Section

Research Paper

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How to Cite

Trust in Telemedicine and its Contribution to Healthcare Sustainability: An Examination of Patient and ProviderPerceptions, Adoption and Environmental Impact. (2024). Journal of Commerce and Trade , 19(2), 20-29. https://doi.org/10.26703/JCT.v19i2-4

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