Consumer Buying Behaviour Towards Automobile Industry in National Capital Region

Sanjay  Singh Yadav

doi:10.26703/jct.v13i2-6

Authors

Sanjay Singh Yadav Ph. D. Research Scholar, Faculty of Commerce anf Business Administration, Deva Nagri College, Meerut, UP

DOI:

https://doi.org/10.26703/jct.v13i2-6

Keywords:

Consumer Buying Behaviour, Automobile Industry, Purchase Decision, Brand Choice

Abstract

This paper explores the consumer buying behaviour towards passenger cars in National Capital Region (NCR). The scope of the study is limited to certain important buying behavioural aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer's satisfaction of the product will help the automobile manufacturer in developing their products to meet customer's needs and designing the proper marketing programs and strategy.

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