Consumer Behaviour Towards Passengers' Cars: A Study in Meerut Region

Mohit Saharan; R. K  Singhal

doi:10.26703/JCT.v13i1-11

Authors

Mohit Saharan Research Scholar, Faculty of Commerce and Business Administration, Deva Nagri College, Meerut
Dr. R. K. Jangal Former Head, Faculty of Commerce & Business Administration, D. N. College, Meerut

DOI:

https://doi.org/10.26703/JCT.v13i1-11

Keywords:

Consumer Behaviour, Automobile Industry, Passenger Car, Meerut

Abstract

This paper explores the consumer behaviour towards passenger cars in Meerut region. The scope of the study is limited to certain important behavioural aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer's satisfaction of the product will help the automobile manufacturer in developing their products to meet customer's needs and designing the proper marketing programs and strategy.
Classification-JEL : L11, L22, P46

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Aarti Kothari, “Maruti does a different jig and ends up changing itself and the auto market in turn, Business World, Vol.25, Issue 14, 23rd–29th August 2005, pp.14-17.

AayushChowdhury, AbhishekKapoor, “Profiling the Young Indian Consumer, Advertising Express, Vol. V, Issue 9, September 2005, pp.83-85.

AlokSaklani, H. C., Purohit and Badoni, D.C., “Positive Disconfirmation as a Threshold to High Satisfaction, Journal of Management Research,Vol.1, No.1, September - December 2000, p.41.

Bennett, Rebekah, Rundle–Thiele, Sharyn, “Customer Satisfaction should not be the only goal, Journal of Services Marketing, Vol.18 (6&7), 2004, p.13.

Churchill, Gilbert A., and Carol Suprenant, “An Investigation into the Determinants of Customer Satisfaction, Journal of Marketing Research, 14th November 1982, p.54.

Clement Sudhakar J., and Venkatapathy R., “A Study on Automobile Purchase–Peer Influence in Decision Making‟, Indian Journal of Marketing, Vol.35, No.6, June 2009

Furse, David H, Girish N. Punj and David W.Stewart, “A Typology of Individual search strategies among purchasers of New Automobiles”, Journal of Consumer Research, Vol.10, March 1984, p.43.

Gaedebe, R. (2007), “Consumer Attitude towards Cars Made in Developing Countries”, Journal of Retailing, 49 (summer), pp. 13–24.