Public Sector Banking App Development: A Case Study of Innovativeness

Abstract

A far reaching change is happening worldwide in the era of Artificial Intelligence, Apps development and continuous research. This is relevant for the purpose of organization efficiency through better service, productivity, thereby impacting organizational growth and survival. Such Apps being developed are varied in terms of their innovative content depending upon specific organization: history, stage of technology adaptation, ever changing customer profile and any other guidelines pertinent to this area of significance. The study looks at the development of an App called YONO in State Bank of India, which is the largest banking organization in India. The study may reveal findings, conclusion and recommendation which may go a long way in further development of needful business apps in banking sector. Therefore, it can now be reasonably observed that the development of YONO bank app as under gone the required innovation process, and therefore till today it ranks as one of the best app in the banking sector. It is recommended that the stated app, YONO, should be continuously assessed from the stand point of various stake holders, and to conform to the ethical AI parameters. The Indian knowledge system may also be kept in the background for greater social acceptability and impact.