Holistic Marketing of Software Products : The New Paradigm

Ashutosh Nigam

doi:10.26703/jct.v6i1.352

Authors

Dr. Ashutosh Nigam Assistant Professor, Dept. of Management Studies, Vaish College of Engineering, Rohtak, Haryana.

DOI:

https://doi.org/10.26703/jct.v6i1.352

Keywords:

Marketing, Software, Internet marketing, Advertising, Customer Service

Abstract

The software product firms needs to be competent in offering services with ever changing demands of the dynamic marketing environment. To overcome these barriers, the firms should focus on holistic marketing strategy based business processes to establish niche markets for their specialized products. Holistic marketing embraces all aspect of firm, software product and measure of usage of software product. The concept stresses on the interrelationship with the stakeholders to achieve distinction with core focus towards the customer requirements.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Kotler Philip and Keller Lane Kelvin (2006) , “Marketing Management”, Prentice Hall of India, 12th edition.

Murphy, Brian; Maguiness, Paul; Pescott, Chris; Wislang, Soren; Ma, Jingwu; Wang, Rongmei European Journal of Marketing, Emerald Group Publishing Limited Volume 39, Numbers 9-10, 2005, pp. 1049-1059(11)

Prem Vrat, Sardana G.D and Sahay B.S.(1998) Productivity Mangement: A system approach, Narosa Publication House, New Delhi.

Svensson GoÈran (2001) , “Re-evaluating the marketing concept” European Business Review, Volume 13 . Number 2 . 2001. pp. 95±100, # MCB University Press . ISSN 0955-534X