Software Export Marketing : Problems and Prospects (Suggesting Suitable Strategy)

Authors

  • Ashutosh Nigam Assistant Professor, Department of Management Studies, Vaish College of Engineering, Rohtak, Haryana.

Keywords:

Software Export, Marketing, Export Marketing, India

Abstract

Significant market competition exists in the world software market for Indian software exporting firms. To make their presence felt in international market the Indian Software exporting firms have to develop suitable software export marketing strategy by focusing its core competency areas and developing the practices of international standards. The marketing strategy for software products is especially relevant where normal selling fails to deliver the required results and to make made in India label a symbol of software quality, competitive price, reliability and service to the customers.

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References

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Additional Files

Published

01-05-2008

How to Cite

Nigam, A. (2008). Software Export Marketing : Problems and Prospects (Suggesting Suitable Strategy). Journal of Commerce and Trade, 3(1), 64–70. Retrieved from https://jctindia.org/index.php/jct/article/view/a08-an

Issue

Vol. 3 No. 1: April 2008

Section

Research Paper

License

Copyright (c) 2008 Journal of Commerce and Trade

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.