Managerial Role in International Marketing Strategies

Authors

  • Dr. Ajay Jain Lecturer, SRM-IMT, Modinagar

Keywords:

International Marketing Strategies, International Market, Foreign Trade

Abstract

The marketer has to know that each and every country is having various marketing environment or social cultural political and even the legal. Comparatively it has to be so very clear that the international marketer is bound to hold on the recognization that every marketing environment differs from place to place as well as nation to nation than that of the same country state. It is also evident from the study the global business transactions have to be sound planned and objectives oriented in nature.

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References

Carnot, Principles of Economics,

Chapman, Economics,

Clark and Clark, Principles of Marketing (2005)

Drucker P.F., The Practice of Management (2001)

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Francis Geoffren K, Modern Marketing Management (2002)

Kotler P, Marketing Management Analysis : Planning & control

Kulkarni K. R., Agricultural Marketing in India (2006)

Lovenjo A, Market Reports (1998)

Maslow Abraham, Motivations and Personality (2004)

Pyle G. F, Principles of Marketing (2005)

S. A. Sherlekar, Modern Business Organization and Management.

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Published

01-11-2007

How to Cite

Jain, A. (2007). Managerial Role in International Marketing Strategies. Journal of Commerce and Trade, 2(2), 29–31. Retrieved from https://jctindia.org/index.php/jct/article/view/o07-aj

Issue

Vol. 2 No. 2: October 2007

Section

Research Paper

License

Copyright (c) 2007 Journal of Commerce and Trade

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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