E-Marketing - A Strategic Tool for Marketing in the 21st Century

Authors

  • Arti Singhal Research Scholar

Keywords:

E-Marketing, Strategic Tool, Marketing, 21st Century, India

Abstract

E-marketing is a relations management tool. It is a powerful tool for acquiring new customers. It is a global electronic super highway of computer networks that is accessible to people worldwide. The e-marketing is a reflection of those activities which transforms the consumer’s unpleasant and painful experiences into pleasant and happy moments as it does not include the place or time based boundaries marketing strategy provides the sound frame work for the marketer to vary the marketing mix to develop the relationships and increasing customer life time value.

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References

Electronic Commerce- A Managerial Perspective, ‘ by Efraim Turban, Jae, Lee, David, King, H. Michael Chung.

· E-Marketing-Top 10 E-Strategy issues is available at: http:/www.marketing-insights.co.uk/unimallhim.

Kotler, P. and Armstrong G. (2005), Principles of Marketing (8th edn.), New York, Prentice Hall.

Marketing in the 21st Century Chapter 7 Marketing and the Marketing in the Newmillennium Internet, By X Zavier.

Vlachopoulou, M. (2005) E-Marketing Internet Marketing (2nd edn.) Athends, Rosili Publications.

Additional Files

Published

01-11-2007

How to Cite

Singhal, A. (2007). E-Marketing - A Strategic Tool for Marketing in the 21st Century. Journal of Commerce and Trade, 2(2), 78–81. Retrieved from https://jctindia.org/index.php/jct/article/view/o07-as

Issue

Vol. 2 No. 2: October 2007

Section

Research Paper

License

Copyright (c) 2007 Journal of Commerce and Trade

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.