A Study of Buying Behaviour & Customer Satisfaction Towards Online Shopping in Nagaland
DOI:
https://doi.org/10.26703/jct.v15i2.2Keywords:
Buying Behaviour, Online Shopping, Nagaland, Customer SatisfactionAbstract
Marketing and shop weekly is the hobby of most of individuals. Everyone enjoys going for shopping. Now-a-days, there are numerous technique of shoppings. The shopping malls are available in cities. At one place, individuals' can become all types of stuffs from purchasing vegetables to clothes, footwear, decorations, to furniture, microelectronic devices etc. It desires to go outdoor the homemade to consume the belongings. It needs time as well as physical determinations. In India, it has made shopping easy for each person. The best thing about online shopping is that it apprehends everyone's visualization about shopping at extremely economy charges. It is very appropriate to all, from approach distribution to great interchange arrival strategies. Therefore, online shopping in new relationship of shopping breaking the informal way of shopping. The present paper is an effort to analyse the buying behaviour and the customer satisfaction towards online shopping in Nagaland.
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